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FRANCHISE RESALES

Buy a Burn Boot Camp Franchise

Burn Boot Camp is a boutique fitness franchise specializing in high-intensity interval training workouts delivered in a community-driven format. Founded in 2012 in North Carolina, the brand began franchising in 2015 and has grown to more than 350 operating studios across 38 states.

Sessions run 45 minutes each, combining strength, cardio, and core training under certified coaches. Studios operate on a membership basis, generating recurring monthly revenue. The brand primarily targets women, building local communities around what it calls the “Blue Carpet Experience,” a service culture centered on belonging and motivation. Franchisee owners focus on business management and staff leadership rather than delivering workouts themselves.

The brand’s profile received a significant boost when Kevin Hart joined as an equity partner, franchisee, and first-ever Executive Partner in 2025. Same-gym sales have increased in nine of the last ten years, and area development agreements support multi-unit expansion in prime territories.

Latest Resales

Why buy a Burn Boot Camp Franchise?

Burn Boot Camp combines a membership-based recurring revenue model with a service concept that has shown year-over-year same-gym growth, making it one of the more consistent performers in the boutique fitness segment. The brand’s national recognition, backed by eight consecutive Entrepreneur Franchise 500 listings and multiple Franchise Business Review awards, provides a degree of consumer trust that independent fitness operators would need years to build.

Franchisees benefit from established operational systems and national marketing support within a community-driven model that supports membership retention. The studio format, with its emphasis on coach relationships and group culture, tends to create stickiness that keeps members renewing month to month.

Burn Boot Camp Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2015

    • New Startup Cost

      $221,324 – $823,123

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $12,500

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      395

    • New Units Opened *

      34

    • Units Transferred *

      23

    • Avg. Unit revenue *

      $732,444

    * Based on 2025 data reported in the 2026 FDD

Burn Boot Camp – Additional  Information

  1. Training & Support

    Burn Boot Camp delivers initial franchisee training comprising 40 hours of classroom instruction and 30 hours of on-the-job training, covering business operations, fitness programming, and member experience. Ongoing support is provided by the brand's headquarters team, including access to a proprietary technology platform for member management, scheduling, and performance tracking. National digital marketing support assists with local member acquisition and retention. Buyers of a Burn Boot Camp resale should confirm with the franchisor what onboarding and technology access transfers with the ownership change.

  2. Ideal Owner

    The ideal Burn Boot Camp franchisee is a business-oriented operator with strong interpersonal skills and an affinity for health, wellness, and community building. Prior fitness industry experience is not required; the franchisor provides the programming and workout structure, so owners focus on managing coaching staff, driving member retention, and building local presence. Candidates comfortable with team management, local marketing execution, and maintaining the brand's community culture will be well suited. A semi-absentee structure becomes more viable for established multi-unit operators.

  3. Recognition & Awards

    Burn Boot Camp has been included in Entrepreneur Magazine's Franchise 500 list for eight consecutive years, most recently ranked #394 in 2026. Franchise Business Review awarded the brand multiple recognitions in 2026: Top 200 Franchises, Top Franchises for Culture, and Top Franchises for Women; the brand also earned FBR's Top Franchise for Veterans designation in 2025. Burn Boot Camp has appeared six times on the Inc. 5000 list of fastest-growing private companies, and has been featured in Franchise Times and Club Industry.

  4. Industry / Market

    The US boutique fitness market was valued at approximately $5.4 billion in 2025 and is projected to grow at around 13% annually through 2032, driven by strong consumer demand for personalized, community-focused workout experiences. HIIT and bootcamp formats have shown wide demographic appeal, with membership retention benefiting from the structured group format and community identity these studios create. The shift away from traditional gym models toward specialty fitness concepts continues to support studio-format operators. Resale buyers should assess local competition and studio maturity when evaluating a specific location.

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