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FRANCHISE RESALES

Buy a Capriotti’s Sandwich Shop Franchise

Capriotti’s Sandwich Shop is a fast-casual sandwich franchise founded in 1976 in the Little Italy neighbourhood of Wilmington, Delaware, and now headquartered in Las Vegas. The brand operates a network of more than 175 shops across the United States, serving made-to-order subs, wraps, salads and catering to local consumers and workday lunch crowds.

The menu is built around slow-roasted, hand-pulled Butterball® turkey, Prime-grade American Wagyu, USDA Choice beef, hand-rolled meatballs, chicken and steak. Its signature item, the Bobbie®, is a Thanksgiving-style turkey sub that has driven much of the brand’s recognition and repeat custom. Shops run on proprietary operating systems with mobile and online ordering, delivery-aggregator integration and a growing catering channel.

Capriotti’s is led by CEO Ashley Morris, a former franchisee who acquired the company with a fellow operator in 2008 and expanded it nationally. That franchisee-rooted leadership shapes how the system supports owners, and the brand positions itself as a premium, ingredient-led alternative to volume-led sandwich chains.

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Why buy a Capriotti’s Sandwich Shop Franchise?

Buying a Capriotti’s Sandwich Shop franchise means entering the fast-casual sandwich category with a differentiated, ingredient-led product that competitors find hard to copy. The slow-roasted turkey, American Wagyu and the widely praised Bobbie® give a unit genuine menu identity rather than competing on price alone, which can support stronger ticket values and customer loyalty in a resilient everyday-dining category.

Owners plug into an established vendor network built around quality suppliers such as Butterball®, alongside national and hyper-local marketing, proprietary operating systems and the CAPMastery ongoing-support programme. A resale specifically lets a buyer step into a shop with an existing customer base, trained staff and trading history rather than building local awareness from scratch.

Capriotti’s Sandwich Shop Franchise Costs & Information

  • Minimum Qualifications

    • Average Investment

      $500,000

    • Net Worth

      $500,000

    • Liquidity

      $250,000

    • Credit Score

      680+

  • Royalty

    • 6-7%

      of monthly gross sales

    • Marketing Fund Up to

      4%

      of monthly gross sales

  • Training & Support

    • 1 Week Virtual and 3 week In-person at Corporate Center

    • On-going Business Coach support

Capriotti’s Sandwich Shop – Additional  Information

  1. Training & Support

    Initial training runs to 40 hours of classroom instruction and 80 hours of on-the-job training, structured as one week virtual followed by three weeks in person at the corporate centre. Ongoing support continues through the CAPMastery programme covering marketing, operations and growth, plus a dedicated business coach, national and hyper-local marketing, proprietary operating systems with online, mobile and delivery-aggregator ordering, and franchisee resources via intranet and newsletters. Resale buyers should confirm with Capriotti's what transfer training and CAPMastery system access are provided to incoming owners and existing staff.

  2. Ideal Owner

    Capriotti's suits hands-on, operations-led owners who are comfortable running a fast-paced food-service environment and managing and motivating an hourly team. Prior restaurant experience helps but is not required, as the brand provides structured systems and training. Strong local marketing instincts and a community-minded approach matter for building catering and repeat business, as does a focus on consistent food quality and customer experience. The model fits owner-operators who want to be active in the shop, as well as multi-unit developers building a local footprint.

  3. Recognition & Awards

    Capriotti's is a widely recognised name in franchising. It has appeared annually on Franchise Times' Top 100 Movers & Shakers list, most recently in 2026, ranked No. 292 on the Franchise Times Top 400 in 2025, and earned a 2025 Franchise Innovation Award. The brand has also been ranked in Entrepreneur's Franchise 500 and is a member of the International Franchise Association and VetFran. Its flagship Bobbie® has been voted the Greatest Sandwich in America. For resale buyers, brand-level recognition should be weighed alongside the specific shop's local reviews and community standing.

  4. Industry / Market

    The US sandwich and sub-shop industry generates tens of billions of dollars in annual sales and is one of the most established segments of the quick-service and fast-casual restaurant market. Demand is supported by the everyday lunch daypart, the convenience of grab-and-go and delivery, and a consumer shift toward higher-quality, made-to-order food over commodity fast food. Catering and online ordering add revenue beyond walk-in traffic. For resale buyers, the category's broad, repeat-driven demand is a positive, but local competition and daypart mix make a shop's location and trade area central to its performance.

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