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Buy a Caring Senior Service Franchise

Caring Senior Service is a non-medical home care franchise founded in 1991 by Jeff Salter in San Antonio, Texas, and franchising since 2002. The brand helps seniors age safely in their own homes through companionship, personal care, errands, meal preparation and support with everyday activities.

The business is home-based and territory-based, run from a local office with a team of vetted caregivers rather than a storefront. Owners handle caregiver recruitment, scheduling and client relationships while the franchisor supplies the operating systems. Care is delivered through the company’s GreatCare® method, which combines quality caregiver hiring, personalized care plans and ongoing client engagement, and the brand operates an established network of locations across the United States.

Caring remains founder-led, with Jeff Salter still serving as CEO and operating company-owned units that pilot new programs. It runs on Tendio®, the franchisor’s proprietary tablet-based home care platform, positioned as a key point of difference from other senior-care systems.

Latest Resales

  • There are currently no Caring Senior Service resales available

Why buy a Caring Senior Service Franchise?

Buying a Caring Senior Service franchise gives entry to a senior-care category supported by a steadily aging population and a strong preference among older adults to stay in their own homes. The home-based, low-staff model carries lower overhead than storefront businesses, and the brand is built around running a home care operation with minimal staff.

Owners gain access to Tendio®, the franchisor’s proprietary scheduling and care-management platform, alongside optional back-office services such as accounting, lead management and caregiver recruitment that help units run leaner. Caring also offers a 5-year franchise agreement with renewal and multi-unit options, shorter than the 10-year lock-ins common among competitors, plus the ability to reserve additional territories for growth.

Caring Senior Service Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1991

    • Franchising Since

      2002

    • New Startup Cost

      $99,997 – $153,994

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $49,000

      for new territories

    • Transfer Fee

      20%

      of then-current Franchise Fee

    • Royalty Fee

      5%

      of Gross Billings or Minimum Royalty Fee

    • Marketing Fee

      2%

      of Gross Billings

  • Unit Performance

    • Total Units *

      67

    • New Units Opened *

      10

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $984,255

    * Based on 2025 data reported in the 2026 FDD

Caring Senior Service – Additional  Information

  1. Training & Support

    New owners receive 100+ hours of initial training: 55+ virtual hours plus 40+ in-person (including a week in Texas), with the FDD reporting 37 classroom and 68 on-the-job hours. Caring follows up with 16 weeks of core development calls and quarterly owner trainings on growth methods. Ongoing support covers operations, marketing, on-site visits, the Tendio® platform and Caring University for staff, plus optional back-office accounting, lead management and caregiver recruitment. Resale buyers should confirm what transfer training and Tendio® access carry over when ownership changes.

  2. Ideal Owner

    The model suits organized local operators comfortable recruiting and managing caregivers, building referral relationships with healthcare and community sources, and overseeing scheduling and client care. No medical or care background is required, though the franchisor actively recruits healthcare professionals, business leaders and veterans. It fits people drawn to a purpose-led service business and willing to lead a small team, whether running it hands-on or through a manager in a more semi-absentee structure.

  3. Recognition & Awards

    Caring Senior Service has been named a Top Recession-Resistant Franchise by Franchise Business Review (2025, its fifth straight year) and features across FBR's recent lists, including Top Franchises and Top Franchises for Culture (2025–2026), Most Innovative Franchises and Top Franchises for Women. It has ranked in Entrepreneur's Franchise 500 and the Franchise Times Top 200, holds Franchise Research Institute "World-Class Franchise" recognition and is an IFA member. For resale buyers, brand recognition should be weighed alongside the specific territory's local reviews and reputation.

  4. Industry / Market

    US senior home care is one of the faster-growing service categories, with annual revenue the franchisor puts near $97B and broader estimates placing the US home care market above $100B. Demand is demographic: about 10,000 Americans turn 65 every day, roughly 90% of seniors say they want to age in place, and a large share will need help with daily living. Non-medical care is the fastest-growing segment. For resale buyers, local demand hinges on area demographics, referral networks and caregiver availability.

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