FRANCHISE RESALES

Buy a Casago Franchise

Casago is a full-service vacation rental and property management franchise headquartered in Scottsdale, Arizona. Local offices handle the complete workload of a short-term rental owner: listing and marketing across major booking channels, dynamic pricing, guest screening and 24/7 support, housekeeping and maintenance. Its trademarked Owner-Centric™ philosophy places the homeowner relationship at the center of the service model.

Founded in 2001 and franchising since 2021, Casago pairs a national brand and technology platform with locally owned and operated offices. Franchisees run their own management businesses in protected territories and earn recurring management fees on the properties they sign. The model can be run home-based and is open to new operators as well as established property managers converting an existing company.

In 2025 Casago acquired Vacasa, previously the largest vacation rental manager in North America, with founder Steve Schwab leading the combined company as CEO. The brand operates in more than 70 markets across the United States, Mexico, Costa Rica and Aruba.

Latest Resales

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Why buy a Casago Franchise?

For entrepreneurs looking to buy a Casago franchise, the appeal starts with revenue quality: every signed home generates recurring management fees rather than one-off project income, in a travel category that keeps growing. The 2025 Vacasa acquisition gives franchisees the reach of North America’s largest vacation rental manager, with listings distributed across more than 25 booking channels including Airbnb, Vrbo, Booking.com and Marriott Homes & Villas, plus casago.com and vacasa.com.

Franchisees also get tools an independent manager would struggle to assemble: the Audiences homeowner-acquisition software, offered exclusively to Casago franchisees, network purchasing power, and a collaborative peer culture built around mastermind calls and franchisee validation. For established property managers, converting to Casago adds corporate-level infrastructure while keeping the business locally owned.

Casago Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2021

    • New Startup Cost

      $23,000 – $1,287,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $14,000–$112,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      1.5% – 3.5%

      Sliding scale on Gross Rental Revenues

    • Marketing Fee

      0.5%

      of Gross Rental Revenue

  • Unit Performance

    • Total Units *

      129

    • New Units Opened *

      98

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Casago – Additional  Information

  1. Training & Support

    New franchisees complete a week-long course at Casago University covering technology, operations and homeowner and guest relations, with an online learning platform for training later staff hires. Ongoing support includes a dedicated Partner Success Manager, a 24-hour in-house call center that takes reservations and dispatches maintenance, revenue management, regional marketing co-ops and field visits twice a year; franchise software, including mobile apps, revenue-management modules and a CRM, is included in the agreement. Resale buyers should confirm what Casago University onboarding and system access carry over at transfer.

  2. Ideal Owner

    Casago suits a relationship-led, hands-on owner-operator; the franchisor does not offer passive or semi-absentee ownership. The owner grows the business by signing homeowners, so comfort with consultative selling and long-term client relationships matters more than prior industry experience. Owners also coordinate housekeeping, maintenance and guest-service staff to hospitality standards. The brand screens for cultural fit, with candidates interviewed by existing franchisees, and actively recruits established property managers converting an existing company. Buyers should confirm any property management licensing required in their state.

  3. Recognition & Awards

    Casago topped the inaugural Comparent 100 in 2025 as the largest vacation rental management company in North America, after earning Comparent Market Leader Awards in summer 2024 and spring 2025 for ranking in the top 1% of professional vacation rental managers. The brand was also named to Entrepreneur's Top New Franchises list in 2025, and its acquisition of Vacasa drew national coverage from Forbes and PhocusWire. For resale buyers, brand-level recognition should be weighed alongside the specific territory's guest reviews and homeowner reputation.

  4. Industry / Market

    Casago operates in the US short-term vacation rental market, valued at $72 billion in 2025 and projected to reach $125 billion by 2033 (Grand View Research). Demand is supported by traveler preference for whole-home stays, remote-work flexibility that extends trip lengths, and second-home owners who outsource management as local regulation makes professional operation more valuable. The industry remains fragmented, with most markets served by small independent managers, which gives branded networks room to grow. Buyers should note that revenue in any territory is seasonal and tied to local tourism patterns.

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