Opens in a new tab

FRANCHISE RESALES

Buy a Century 21 Franchise

Century 21 is one of the world’s most recognized real estate brokerage brands, operating a network of independently owned and operated offices that handle residential and commercial property sales alongside related services such as property management and luxury home marketing. The brand is part of Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (formerly Realogy), and is based in Madison, New Jersey.

Founded in 1971 and franchising since 1972, Century 21 has grown into a global system of roughly 11,000 offices and more than 126,000 agents across 79 countries and territories, with about 1,900 offices in the United States. Most franchises are awarded to owners of established real estate brokerages who convert an existing business to the brand rather than building one from scratch.

Once known for its gold-jacket image, the brand later modernized around a “relentless” positioning built on delivering extraordinary client experiences. For franchisees, the value sits in consumer brand recognition, marketing and lead-generation systems, and technology that an independent brokerage would struggle to match alone.

Latest Resales

  • There are currently no Century 21 resales available
Register your interest

Why buy a Century 21 Franchise?

Buying a Century 21 franchise places an independent brokerage under one of the most recognized names in residential real estate, with a level of consumer awareness few competitors can match. The brand gives owners marketing leverage, referral flow from a global network, and lead-generation tools that help attract both clients and the agents who drive a brokerage’s revenue.

Real estate is a long-established, cyclical category that continues to generate transactions across economic conditions, and the affiliation model lets owners keep their own brokerage while gaining national systems. Franchisees can diversify income across residential sales, commercial work through Century 21 Commercial, luxury listings and property management, spreading reliance beyond a single revenue stream.

Century 21 Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment (Total Range)

      $106,200 – $454,350

    • Cash Requirement (Liquid Capital)

      $50,000 – $100,000

    • Net Worth Requirement

      About $150,000 minimum

  • Royalty

    • Royalty Fee

      6%

      of gross revenue

  • Training & Support

    • 21–22 hours classroom training

    • Ongoing support

Century 21 – Additional  Information

  1. Training & Support

    Franchisees train through the International Leadership Academy (ILA), which opens with a live, in-person session and continues with virtual sessions across a full calendar year, backed by ongoing education and the brand's annual One21 conference. Owners gain access to technology including the Productivity Suite and Leads Engine, marketing and recruitment-and-retention programs, field guidance often delivered through a dedicated Brand Ambassador, and the Accelerator Program for coaching and mentorship. Resale buyers should confirm with Century 21 what ILA onboarding and system access transfer to incoming ownership.

  2. Ideal Owner

    Century 21 suits experienced real estate professionals and brokerage owners rather than first-time operators, since franchisees must participate in management and retain a licensed responsible broker. The model rewards owners who are recruitment-and-retention-led, comfortable leading and motivating a team of independent agents, and focused on building local market share. Strong people skills, sales judgment and an appetite for community visibility matter more than any single specialty, making it a fit for hands-on local leaders who want national systems behind a brokerage they actively run.

  3. Recognition & Awards

    Century 21 is consistently ranked among the leading real estate franchises, appearing for many years on Entrepreneur's Franchise 500 and placing #108 on Entrepreneur's 2025 Top Global Franchises list. A 2024 Kantar consumer study identified it as among the most recognized real estate brands, and individual offices regularly earn top-performer status within the network. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, referral sources and community standing.

  4. Industry / Market

    The US residential real estate market is one of the largest consumer sectors, supported by roughly 1.5 million licensed Realtors and several million existing-home sales each year. Transaction volumes are cyclical and tied to interest rates and inventory, but household formation and ongoing relocation sustain long-run demand. Commission-based brokerage income rises and falls with sales activity, so for resale buyers local market share, agent productivity and a healthy listing pipeline matter more than national headlines when judging an individual office.

Learn more about
how to own a Century 21 franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.