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FRANCHISE RESALES

Buy a Chicken Guy! Franchise

Chicken Guy! is a fast-casual chicken concept founded in 2018 by celebrity chef Guy Fieri and restaurateur Robert Earl, whose Earl Enterprises also operates Planet Hollywood, Buca di Beppo and other dining brands. The menu is built around hand-pounded chicken tenders brined in lemon juice, pickle brine and buttermilk, infused with fresh herbs and paired with a range of signature sauces.

The brand serves casual diners through dine-in, takeout, delivery and catering, with a streamlined kitchen designed for efficient, high-volume service. Its first restaurant opened at Disney Springs in Orlando, and the network has since grown to around 18 locations across the United States, many in high-traffic non-traditional venues such as Walmart stores, casinos, stadiums and airports alongside standalone units.

Chicken Guy! pairs Guy Fieri’s national consumer profile with the operational backing of an established multi-brand restaurant group, positioning it within the fast-growing chicken segment. The model is built for multi-unit ownership, and franchisees are typically experienced restaurant operators rather than first-time owners.

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Why buy a Chicken Guy! Franchise?

Buying a Chicken Guy! franchise offers entry into the fast-growing, resilient chicken category behind one of the most recognisable names in American food media. Guy Fieri’s consumer profile gives the brand marketing reach an independent tender concept would struggle to build, while Earl Enterprises provides the systems and supply infrastructure of an established multi-brand operator.

The streamlined kitchen and focused menu support high-volume throughput, and the concept’s track record in non-traditional venues such as casinos, stadiums and Walmart locations gives owners flexible site options beyond conventional storefronts. The model is designed for multi-unit growth, appealing to operators who want to scale within a single brand.

Chicken Guy! Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $20,000

    • Initial Investment

      $817,500 – $2,690,000

  • Royalty

    • Royalty Fee

      6%

      of gross sales

  • Training & Support

    • 108 hours on the job training

    • 18 hours classroom training

    • Ongoing support

    • Marketing support

Chicken Guy! – Additional  Information

  1. Training & Support

    Franchisees complete a structured initial programme of 18 hours of classroom training and 108 hours of on-the-job training covering food preparation, service and operations. Ongoing support includes field visits, marketing guidance, new product launches, and technology support for POS and inventory systems. Resale buyers should confirm with Chicken Guy! what transfer training and system access the franchisor provides to incoming owners and existing staff when a unit changes hands.

  2. Ideal Owner

    Chicken Guy! is best suited to experienced restaurant operators and multi-unit franchisees comfortable running a fast-paced, high-volume kitchen. Owners need strong team management and local marketing instincts, an eye for guest experience, and the operational discipline to keep quality consistent across busy day-parts. The model favours hands-on operators or those with the infrastructure to oversee several units, rather than passive or first-time investors.

  3. Recognition & Awards

    Chicken Guy! earned a 2019 Disney Springs design award recognising the distinctive crescent layout, exposed brick and bold graphics of its flagship Orlando restaurant. Much of the brand's wider recognition comes from its association with chef Guy Fieri and the backing of Earl Enterprises, the group behind Planet Hollywood and other national dining concepts. For resale buyers, brand-level profile should be weighed alongside the specific territory's local reputation, reviews and customer base.

  4. Industry / Market

    The US fast-food chicken segment is one of the strongest performers in foodservice, generating roughly $63.7 billion in 2025 after annualised growth near 5.6% over the prior five years (IBISWorld), with chicken QSRs outpacing the broader fast-food market. Demand is driven by consumer appetite for affordable, high-protein menus and chicken's versatility across day-parts. For resale buyers, the category's momentum is a tailwind, though unit performance still depends heavily on local site quality and competition.

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