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Buy a Choice Hotels Franchise

Choice Hotels International is one of the world’s largest lodging franchisors, operating over 7,500 hotels with more than 650,000 rooms across 46 countries. Founded over 80 years ago, Choice offers a diverse portfolio of 22 brands spanning full-service upscale to midscale, extended stay, and economy segments, catering to a broad traveler base including business and leisure guests. The company’s strategic investments in technology, loyalty programs, and franchisee support systems have fueled strong growth, with upscale and upper-upscale rooms increasing by 44% in 2024. Choice’s loyalty program boasts over 70 million members, driving direct bookings and longer stays. The brand’s scale enables negotiation of supplier discounts and reduced OTA fees, enhancing franchisee profitability. Choice’s innovative tools like ChoiceROCS and AI-powered group travel systems help owners optimize revenue and operations. With a focus on market adaptability and operational excellence, Choice Hotels presents a compelling franchise opportunity in a resilient and expanding global hospitality market.

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Why buy a Choice Hotels Franchise?

Investing in a Choice Hotels franchise offers access to a globally recognized, diversified brand portfolio with proven market resilience and growth potential. Franchisees benefit from extensive corporate support, cutting-edge technology, and a large, loyal customer base. Choice’s scale delivers cost advantages and revenue optimization tools that enhance profitability. With ongoing innovation and expansion into key international markets, Choice Hotels represents a stable, forward-looking opportunity in the competitive hospitality industry.

Choice Hotels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $15,000 - $60,000

    • Initial Investment

      $118,825 - $26,370,195

  • Royalty

    • Royalty Fee

      5-6%

  • Training & Support

    • 50+ hours on the job training

    • 132 hours classroom training

    • Ongoing support

    • Marketing support

Choice Hotels – Additional  Information

  1. Franchisee Support

    Choice Hotels provides robust franchisee support including comprehensive training, operational consulting, marketing resources, and proprietary technology platforms. Franchisees benefit from expert guidance on revenue management, cost savings programs, and site development. The company’s Area Directors assist owners in identifying operational efficiencies and growth opportunities, averaging $33,000 in cost savings per property annually.

  2. Accolades & Awards

    Choice Hotels is recognized as a leader in midscale and extended stay lodging, with multiple brand refreshes and innovations earning industry praise. Its Choice Privileges loyalty program is award-winning, contributing to increased customer retention and revenue. The company’s corporate culture has been acknowledged as one of the best workplaces in hospitality.

  3. Industry / Market

    The global lodging industry continues to grow steadily, driven by rising travel demand and evolving consumer preferences for diverse lodging options. Choice’s expansion in upscale and extended stay segments aligns with market trends favoring longer stays and premium experiences. The company’s international growth, including significant pipeline additions in China, Latin America, and the Caribbean, positions it well for sustained global expansion.

  4. Ideal Owner

    The ideal Choice Hotels franchisee is a motivated entrepreneur or investor with hospitality or business experience, capable of managing or overseeing one or multiple properties. Owners should value innovation, customer service, and operational excellence, and be committed to leveraging Choice’s tools and brand strength to maximize profitability and growth.

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