Opens in a new tab

FRANCHISE RESALES

Buy a Choice Hotels Franchise

Choice Hotels International (NYSE: CHH) is one of the largest lodging franchise systems in the world, founded in 1939 and based in North Bethesda, Maryland. The company operates a multi-brand portfolio spanning economy to upper upscale segments, including Comfort, Sleep Inn, Quality Inn, Cambria, Radisson, Everhome Suites, WoodSpring Suites, and Econo Lodge, among others. With more than 7,500 hotels open or under development across more than 40 countries, the system serves both business and leisure travelers in midscale, extended stay, and premium categories.

Franchisees license one of the Choice Hotels brands and access the company’s reservation infrastructure, which delivered $1.94 billion in consumed revenue through ChoiceHotels.com and its mobile app in 2025. The Choice Privileges loyalty program channels repeat bookings directly to franchised properties and reduces dependence on third-party online travel agencies.

As a publicly-listed company, Choice Hotels combines national brand recognition with a franchisee support system built around revenue management, field operations, and technology. One in every 10 US hotels is a Choice Hotels brand, making it one of the most prominent franchise systems in domestic lodging.

Latest Resales

  • There are currently no Choice Hotels resales available
Register your interest

Why buy a Choice Hotels Franchise?

ChoiceROCS revenue consulting provides franchisees with ongoing forecasting and strategy from Choice Hotels’ trained revenue managers, while ChoiceMAX automates pricing based on live market conditions. Area Directors work directly with hotel owners to identify operational efficiencies, with the franchisor reporting an average of $33,000 in cost savings per property annually. The scale of the network brings negotiating leverage on supplier costs and reduced exposure to OTA fees.

The Choice Privileges loyalty program delivers a structural demand advantage: enrolled members book through Choice Hotels channels directly, supporting baseline occupancy independent of OTA pricing. The support infrastructure is built to work with professional management teams, making the model applicable to multi-unit and investor-led operators as well as owner-managed properties.

Choice Hotels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $15,000 - $60,000

    • Initial Investment

      $118,825 - $26,370,195

  • Royalty

    • Royalty Fee

      5-6%

  • Training & Support

    • 50+ hours on the job training

    • 132 hours classroom training

    • Ongoing support

    • Marketing support

Choice Hotels – Additional  Information

  1. Training & Support

    Choice University® delivers training covering operations, finance, and leadership, with initial training including 132 classroom hours and 50+ hours on the job. Ongoing support includes dedicated Area Directors, ChoiceROCS revenue consulting with forecasting and strategy from experienced managers, and ChoiceMAX automated revenue management. The system provides 24/7 reservations and customer care alongside integrated marketing programs. Resale buyers should confirm with Choice Hotels what initial training and system access is available to incoming owners.

  2. Ideal Owner

    Choice Hotels franchisees are typically experienced operators or investors familiar with property management, commercial real estate, or hospitality. The business model is suited to owners who lead with general managers and management teams rather than working front-line roles, and who are comfortable with revenue analytics, brand compliance standards, and managing relationships with corporate accounts. Multi-unit experience is common across the network. Buyers with hospitality backgrounds or experience in larger service businesses are well-positioned to evaluate the performance of a specific property.

  3. Recognition & Awards

    Choice Hotels International holds several notable recognitions. Choice Privileges was named the #1 Best Hotel Rewards Program by U.S. News and World Report for 2025-2026. The company appeared on TIME's America's Best Midsize Companies list in 2025 and on Newsweek's America's Most Responsible Companies and Most Charitable Companies lists in 2026. Choice University is recognized as the most widely awarded learning program in the hospitality industry. For resale buyers, the strength of a specific property's local reputation, guest review scores, and loyalty program enrollment are as important as brand-level recognition.

  4. Industry / Market

    The US hotel market was estimated at $263 billion in 2024 and is expected to surpass $280 billion in 2025 according to Grand View Research, supported by growth in business and leisure travel. Demand for extended stay accommodations is expanding, driven by longer-duration corporate travel and workforce mobility. North America is the largest hotel franchise market globally, with brand-affiliated hotels typically outperforming independent properties on occupancy and RevPAR metrics. For resale buyers, location, property condition, and local demand drivers matter as much as broader market trends.

Learn more about
how to own a Choice Hotels franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.