FRANCHISE RESALES

Buy a Cilantro Taco Grill Franchise

Cilantro Taco Grill is a fast‑growing Mexican fast‑casual franchise built on authentic Jalisco‑style flavors and a mission to empower Latino and immigrant entrepreneurs. Founded by Mexican immigrant Temoc Morfin and now backed by pop star Pitbull and franchise‑development firm Fransmart, the brand blends traditional taqueria fare—like tacos, burritos, and tortas—with a scalable “Chipotle‑style” assembly line and next‑gen tech stack. After a record‑breaking 2024, Cilantro Taco Grill emerged as the nation’s fastest‑growing authentic Mexican fast‑casual concept, with over 15 company‑owned units and 110 franchised units in development across multiple states. Its commissary partnership with U.S. Foods ensures consistent quality, while a digital‑focused model—featuring an app, loyalty program, and integrated POS—positions franchisees to capture both in‑restaurant and off‑premise demand. For entrepreneurs seeking a recession‑resilient, brand‑powerful path in the booming Mexican‑food segment, Cilantro Taco Grill offers a proven concept with bold growth momentum and strong unit economics.

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Why buy a Cilantro Taco Grill Franchise?

Buy Cilantro Taco Grill for proven growth in a hot segment, elite support, and community impact. Recession-resistant demand, diverse revenues, and celebrity/franchise backing offer high ROI potential for operators.

Cilantro Taco Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $273,000 - $730,800

    • Net Worth Requirement

      $1,000,000

    • Cash Requirement

      $500,000

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 110 hours on the job training

    • 16 hours classroom training

    • Ongoing support

    • Marketing support

Cilantro Taco Grill – Additional  Information

  1. Franchisee Support

    Cilantro Taco Grill backs franchisees with its Cilantro Academy, offering roughly 110 hours of on‑the‑job training and 16 hours of classroom instruction covering food operations, customer service, and back‑office management. Pre‑launch support includes help with site selection, lease negotiation, and converting existing spaces to minimize build‑out costs, reducing time to open. Franchisees gain access to a proprietary “tech stack” with integrated POS, digital loyalty app, and streamlined inventory tools, plus ongoing field visits, marketing templates, and national‑level campaigns supported by brand partners.

  2. Accolades & Awards

    Cilantro Taco Grill has been named one of America’s Hottest Startup Fast Casual Brands by QSR and ranked #32 on Fast Casual’s Top 100 Movers & Shakers list, underscoring rapid industry recognition. The brand has also been highlighted as the nation’s fastest‑growing authentic Mexican fast‑casual franchise amid a wave of signings and multi‑unit development deals. These accolades reflect strong unit performance, consumer loyalty, and a scalable model that resonates with both franchise buyers and restaurant‑industry observers.

  3. Industry / Market

    The U.S. fast‑casual Mexican segment continues to grow as consumers seek bold, value‑driven, and customizable options, with chains like Chipotle and similar brands driving billions in annual sales. Mexican‑food franchises have shown strong unit‑level resilience and repeat‑visit rates, making them attractive for investors even in volatile economic periods. Cilantro Taco Grill’s positioning as an authentic, scalable taqueria—combined with low‑conversion‑cost real estate and off‑premise channels—places it inside a high‑growth, high‑frequency restaurant category poised for multi‑year expansion.

  4. Ideal Owner

    The ideal Cilantro Taco Grill franchisee is a hands‑on operator with prior restaurant or franchise experience who values authentic food, strong systems, and community impact. They should be comfortable with multi‑unit thinking, comfortable deploying technology, and committed to uplifting local Latino and immigrant communities through jobs and ownership. Because support is robust but expectations are high, successful owners are disciplined, coachable, and willing to invest time in mastering operations and people‑driven service.

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