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FRANCHISE RESALES

Buy a City Cave Float & Wellness Center Franchise

City Cave Float & Wellness Centre is a wellness franchise offering float therapy, infrared sauna, and massage services from purpose-built centres designed around relaxation and recovery. Founded in Australia in 2016 and franchising since 2018, the brand has grown to more than 70 locations across Australia, New Zealand, and the United States.

Each City Cave centre is built around three core services: open-pool float therapy using pharmaceutical-grade Epsom salts, private infrared sauna rooms, and massage therapy. Centres are purpose-designed with low sensory environments featuring natural materials and private treatment rooms, and the brand’s own curated teas and essential oil blends contribute to a consistent premium guest experience across the network.

The business model centres on membership-based recurring revenue, complemented by casual bookings, visit packs, and gift card sales. Members tend to build a regular routine around the services, creating a compounding customer base. City Cave positions itself as a science-backed brand, drawing on clinical research into float therapy’s applications for stress, anxiety, and physical recovery.

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Why buy a City Cave Float & Wellness Center Franchise?

City Cave sits in the growing wellness sector, where demand for recovery, stress management, and preventive self-care has moved treatments like float therapy and infrared sauna from occasional indulgence to regular consumer habit. The three-service model gives each centre multiple revenue streams and encourages members to use more than one service, which supports retention.

The membership model generates recurring revenue on a predictable schedule rather than the variable income of transaction-by-transaction service businesses. Franchisees work with a dedicated Franchise Support Coach who provides regular in-person visits and weekly performance reviews for the term of the agreement; the HQ support team includes franchise professionals with backgrounds at established systems. About a third of current network owners have already expanded to a second location, reflecting a clear pathway for those who want to grow.

City Cave Float & Wellness Center Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $50,000 - $40,000

    • Initial Investment

      $708,750 to $967,000

  • Royalty

    • Royalty Fee

      8%

  • Training & Support

    • 5 days in-person

    • 20+ hours online courses

    • Ongoing support

    • Marketing support

City Cave Float & Wellness Center – Additional  Information

  1. Training & Support

    City Cave provides new franchisees with five days of in-person training and more than 20 hours of online coursework. Post-opening, each owner is supported by a dedicated Franchise Support Coach who conducts regular in-person visits and weekly performance reviews throughout the agreement. Franchisees access a booking and membership management system, reporting dashboards, the City Cave business planning tool, and a full operations manual. Marketing support covers national campaigns and local digital strategy. Resale buyers should confirm with City Cave what initial training and system access transfers to incoming owners.

  2. Ideal Owner

    City Cave suits owner-operators who are comfortable managing a small team of wellness practitioners, maintaining a customer-focused service environment, and working within a defined franchise framework. No prior experience in health and wellness is required; the brand trains franchisees in operations, service delivery, team management, and financial oversight. The model also works for engaged investor-operators who want to step into an oversight role once the team and systems are well-established, and for those who value the community impact of running a wellness-focused local business.

  3. Recognition & Awards

    City Cave received the International Franchise Association's NextGen in Franchising Award in 2019, recognising its founders as standout young franchise operators, and was named among the IFAH Top 100 Healthcare Companies the same year. The IFA NextGen All Stars recognition followed in 2020. The brand's franchise-facing materials also reference a Best Franchise Australia accolade and describe City Cave as an internationally award-winning franchise. For resale buyers, brand-level recognition is worth considering alongside the specific unit's local reputation, customer reviews, and community presence.

  4. Industry / Market

    The US spa industry reached $22.5 billion in revenue in 2024, a third consecutive year of growth, according to the International Spa Association's 2025 US Spa Industry Study. Float therapy, infrared sauna, and recovery-focused services are among the fastest-growing wellness categories, driven by consumer demand for stress management and preventive self-care. Many consumers now treat these services as regular weekly routines rather than occasional indulgences, which supports the recurring revenue structure of membership-based wellness models. For resale buyers, territory demographics, local competition, and the strength of the existing membership base are the most relevant market factors to assess.

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