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FRANCHISE RESALES

Buy a City2Shore Franchise

City2Shore is a real estate brokerage franchise headquartered in Hudsonville, Michigan. Founded in 2011 by Steve and Shelley Frody and franchising since 2016, the brand is built around a “broker to owner” model that lets experienced agents and team leaders run their own branded brokerage rather than produce under someone else’s banner.

Franchisees operate office-based brokerages serving residential and commercial clients across their local market. The model centres on recruiting, developing and retaining agents, then backing them with technology, training and transaction services so the office can scale. City2Shore also welcomes conversions, giving independent brokerages a national brand and shared systems without starting from scratch.

The network grew to 14 offices across Michigan by 2024 and now markets nationally as City2Shore National Franchises. Its proprietary stack includes the C2S Academy training platform, the C2S Success operating portal, the C2S Drive marketing hub and Real Support transaction coordination, positioning it as a technology-forward alternative to traditional franchised brokerages.

Latest Resales

  • There are currently no City2Shore resales available
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Why buy a City2Shore Franchise?

Buying a City2Shore franchise is a route into real estate ownership within a recognised brand rather than building an independent brokerage from the ground up. The broker-to-owner model is designed for agents and team leaders who already understand the business and want to capture more of the value they create, while leaning on shared branding, recruiting tools and back-office systems.

Owners get the brand’s proprietary platforms: C2S Academy for agent development, C2S Success and C2S Drive for operations and marketing, and Real Support for transaction coordination, plus the REAP revenue-sharing plan that rewards agent recruiting. For brokers weighing whether to convert an existing office or join fresh, that infrastructure can shorten the path to a productive, well-staffed brokerage.

City2Shore Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $56,100 - $129,200

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 16 hours classroom training

    • Ongoing support

    • Marketing support

City2Shore – Additional  Information

  1. Training & Support

    City2Shore franchisees receive 16 hours of classroom training plus ongoing support delivered through C2S Academy, the brand's agent and broker education platform. Operations run on proprietary systems: C2S Success as a single sign-on operating portal, C2S Drive for marketing materials, and Real Support, a transaction-coordination service that handles paperwork so agents focus on clients. Ongoing marketing support and the REAP revenue-sharing recruiting program help owners grow their agent base. Resale buyers should confirm what transfer training and platform access pass to incoming owners and agents when a brokerage changes hands.

  2. Ideal Owner

    City2Shore suits experienced real estate professionals, including associate brokers, team leaders and independent brokerage owners, who want to step into ownership rather than keep producing under another banner. The model rewards recruiters and managers: owners spend their time attracting, developing and retaining agents, overseeing transactions and building local market presence, so people skills and a recruiting mindset matter more than personal sales volume. Brokerage experience is a strong advantage, though the brand also supports those newer to ownership. Community-minded operators comfortable leading a team tend to fit best.

  3. Recognition & Awards

    City2Shore is a franchisor member of the International Franchise Association, and founder and CEO Shelley Frody has been recognised within the industry for franchise leadership. The brand runs internal recognition programs, including an annual Franchise of the Year award for top-performing offices, and has expanded its agent network through its REAP and agent-development initiatives. Much of City2Shore's reputation is still concentrated in its home Michigan markets as it grows nationally. For resale buyers, brand-level recognition should be weighed alongside the specific office's local reviews, agent retention and referral strength.

  4. Industry / Market

    The US real estate brokerage industry is large and agent-driven, with more than 1.5 million Realtors and brokerage revenue tied closely to home-sales volume and average prices. Demand is cyclical, moving with mortgage rates and housing turnover, but transactions continue in every local market. Commission-structure changes following the 2024 NAR settlement have pushed brokerages to compete harder on technology, training and agent support, areas where tech-forward franchise models aim to stand out. For resale buyers, a brokerage's value rests heavily on its agent roster and recurring transaction pipeline within its territory.

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