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FRANCHISE RESALES

Buy a Code Ninjas Franchise

Code Ninjas is a children’s coding and STEM education franchise founded in 2016, with franchising beginning in 2017. The brand teaches kids ages 5 to 14 through a game-based curriculum in which students build real video games while learning coding, robotics, AI, cybersecurity and web development. Centers, branded as Dojos, are staffed by instructors called Code Senseis and emphasise in-person, outcome-based learning.

The model combines recurring membership programs with seasonal and summer camps, giving operators a mix of ongoing and project-based revenue. Code Ninjas runs an established network of more than 250 centers across the US, Canada and the UK, and partners with Microsoft MakeCode on its coding platform. The business has been privately held since 2021, when it was acquired by private-equity firm Eagle Merchant Partners.

Centers operate from leased, retail-style premises and serve local families, placing Code Ninjas within the children’s enrichment and after-school education category. The brand is positioned as one of the largest kids’ coding franchises in North America, built around a structured curriculum designed to be delivered by non-technical owners.

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Why buy a Code Ninjas Franchise?

Buying a Code Ninjas franchise offers entry into the children’s STEM education category, an area that has stayed resilient as parents continue to prioritise coding and technology skills. The brand brings recognition in a fast-growing niche, a curriculum refined across hundreds of centers, and a partnership with Microsoft MakeCode that underpins its learning platform.

The membership-plus-camps model blends recurring revenue with seasonal demand, and the curriculum is built to be run by owners without a coding background. Private-equity backing under Eagle Merchant Partners since 2021 has supported continued investment in programs and operating systems, and the franchisor maintains a resale channel for existing centers.

Code Ninjas Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2016

    • Franchising Since

      2017

    • New Startup Cost

      $174,750 – $298,250

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      2.25%

      of Net Sales

  • Unit Performance

    • Total Units *

      244

    • New Units Opened *

      18

    • Units Transferred *

      25

    • Avg. Unit revenue *

      $238,184

    * Based on 2024 data reported in the 2025 FDD

Code Ninjas – Additional  Information

  1. Training & Support

    New owners complete franchisor training that includes Discovery Day at the Pearland, Texas home office, where they meet the team supporting their center. Ongoing support covers operations, curriculum delivery through the Microsoft MakeCode-powered platform, and a marketing team that provides social, email and print creative alongside continued marketing training. Instructor (Sensei) development supports day-to-day staffing. Resale buyers should confirm with Code Ninjas what transfer training and platform access carry over to incoming owners and existing Senseis when a center changes hands.

  2. Ideal Owner

    Code Ninjas suits hands-on local operators who enjoy managing a small instructional team and building relationships with families in their community. A coding or technology background helps but is not required, since the curriculum and platform are structured for non-technical owners. The strongest fit is someone comfortable with staff recruitment and management, local marketing and day-to-day center operations, with a genuine interest in children's education and a focus on enrollment growth and member retention.

  3. Recognition & Awards

    Code Ninjas has ranked on Entrepreneur's Franchise 500, most notably at #316 on the 2023 list, a climb of 178 places, after consecutive years on the ranking. The brand has also been recognised among Entrepreneur's Top New Franchises and Fastest-Growing Franchises, and is widely cited as one of the largest kids' coding franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific center's local reviews, referral sources and community reputation.

  4. Industry / Market

    Code Ninjas operates in the US children's STEM and coding education market. The US K-12 STEM education segment was valued near $14 billion in 2023 and is projected to grow strongly through the early 2030s. Demand is driven by schools' emphasis on computer science, dual-income households spending on enrichment, and parental interest in preparing children for technology careers. The category is seasonal, with summer camps supplementing year-round memberships. For resale buyers, local demand depends on area demographics, household incomes and nearby competition.

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