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FRANCHISE RESALES

Buy a Coffee Beanery Franchise

Coffee Beanery is a specialty coffee café franchise founded in 1976 in Dearborn, Michigan, when JoAnne and Julius Shaw began selling premium coffee before the term “specialty coffee” had entered mainstream American vocabulary. Headquartered in Flushing, Michigan, the brand operates under Shaw Coffee Company, a family-owned business led by CEO JoAnne Shaw and COO Laurie Shaw.

The model runs through brick-and-mortar café locations in streetfront and drive-thru formats, with menus covering specialty espresso drinks, hot and iced coffee, and breakfast and lunch items. Coffee Beanery’s vertically integrated supply chain sets it apart from many café franchises: the brand roasts, flavors, and packages its own coffee at its Michigan headquarters, giving franchisees a proprietary product line and direct supply access. A signature flavored coffee catalog and Swiss Water Process decaf program are core product differentiators.

Coffee Beanery holds VetFran membership and operates a domestic café network alongside international master franchisors in select markets. The brand positions itself on a family-business culture and a quality commitment built over nearly five decades in specialty coffee.

Latest Resales

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Why buy a Coffee Beanery Franchise?

Buying a Coffee Beanery franchise offers access to a specialty coffee brand with nearly five decades of operating history and a proprietary product model that distinguishes it from café concepts dependent on third-party roasters. The brand roasts, flavors, and packages its own coffee in Michigan, giving franchisees product consistency and supply chain access that independent operators or newer concepts would need years to replicate.

Coffee Beanery targets coffee enthusiasts and community-oriented café buyers. The family-business culture and long-standing commitment to franchisee support give the brand a distinctive character in the specialty café category, and VetFran membership reflects an active recruitment focus on veteran candidates.

Coffee Beanery Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      1976

    • Franchising Since

      1985

    • New Startup Cost

      $213,000 – $417,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      2%

      of Net Sales

  • Unit Performance

    • Total Units *

      28

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Coffee Beanery – Additional  Information

  1. Training & Support

    Coffee Beanery provides 35 hours of classroom instruction and 60 hours of on-the-job training for incoming owners, supplemented by an online training program. Ongoing support covers field operations, a proprietary software system, and a franchisee intranet platform. Marketing assistance includes social media management, SEO support, and email marketing. The brand holds Discovery Days for prospective candidates. Resale buyers should confirm with Coffee Beanery what transfer training, proprietary software access, and intranet credentials carry over to an incoming owner.

  2. Ideal Owner

    The ideal Coffee Beanery franchisee is a hands-on operator comfortable managing a retail café environment, including scheduling and leading a small team of baristas and front-of-house staff. Prior experience in food service, retail, or hospitality is helpful, though specialty coffee knowledge is not required. The model suits candidates with a customer-focused mindset and a commitment to daily operational consistency, as local café reputation depends heavily on service quality and repeat visits. Operators comfortable with an active, owner-present management style are better positioned than those seeking a semi-absentee model.

  3. Recognition & Awards

    Coffee Beanery has built credibility over nearly five decades as one of the early pioneers of specialty coffee franchising in the United States, opening its first location in 1976 before the category was nationally established. The brand holds VetFran membership, reflecting an ongoing commitment to veteran franchisee candidates. Founder JoAnne Shaw has been involved with the Specialty Coffee Association and the International Franchise Association. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local reputation, customer reviews, and community visibility within its territory.

  4. Industry / Market

    The US specialty coffee market was valued at approximately $22 billion in 2024 and is forecast to grow at a strong pace through the decade. In 2025, the National Coffee Association reported that daily specialty coffee consumption among US adults surpassed traditional coffee for the first time, with 46% of Americans reporting specialty coffee consumption in the past day. Consumer demand is driven by premiumization, flavored formats, cold brew expansion, and a café culture with demonstrated resilience across economic cycles. For resale buyers, local visibility and repeat-customer relationships are key unit performance drivers in this category.

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