FRANCHISE RESALES

Buy a Colors on Parade / CarLove Franchise

Colors On Parade, founded in 1988 by Robert Lowery in Conway, South Carolina, is a leading mobile automotive repair franchise specializing in eco-friendly, on-site paint and dent repair services. The brand pioneered the “body shop on wheels” concept, offering services such as scratch and dent repair, paintless dent repair (PDR), headlight restoration, alloy wheel repair, and RV body repair. Utilizing its proprietary EcoSmart System, Colors On Parade performs high-quality repairs with minimal environmental impact by focusing only on damaged areas, reducing waste and emissions compared to traditional body shops. The franchise operates a two-tier system: Unit/Operator franchises run individual mobile repair businesses, while Area Developer franchises manage multiple units within a designated territory, supporting growth and quality assurance. With over 250 franchisees across 31 states, Colors On Parade emphasizes innovation, sustainability, and customer convenience.

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Why buy a Colors on Parade / CarLove Franchise?

Investing in Colors On Parade offers entry into a proven, innovative franchise with low startup costs ($21,000–$98,000 for operators; higher for area developers), strong corporate support, and a unique eco-friendly mobile service model. Franchisees benefit from protected territories, ongoing training, and a growing customer base that includes rental agencies, dealerships, fleet owners, and individual consumers. The brand’s commitment to sustainability and convenience makes it a compelling opportunity in the evolving automotive services industry.

Colors on Parade / CarLove Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1988

    • Franchising Since

      1991

    • New Startup Cost

      $22,200 – $99,300

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $2,500 – $7,500

      for new territories

    • Transfer Fee

      $1,000

    • Royalty Fee

      20–30%

      of Gross Sales

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      219

    • New Units Opened *

      22

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $177,432

    * Based on 2025 data reported in the 2026 FDD

Colors on Parade / CarLove – Additional  Information

  1. Training & Support

    Franchisees receive extensive classroom and on-the-job training covering restoration, repair, finishing techniques, and safety certifications. Ongoing support includes marketing assistance, same-day shipping from a distribution center, operational guidance, and access to proprietary technology. The franchise offers financing options and veterans receive discounts on franchise fees. Area Developers benefit from protected territories, recruitment and training of operator franchisees, and ongoing quality assurance support.

  2. Ideal Owner

    The ideal Colors On Parade franchisee is a motivated entrepreneur with strong management and leadership skills. Operator franchisees typically enjoy hands-on work in automotive repair, while Area Developers focus on business development and team management. Prior automotive experience is beneficial but not mandatory due to comprehensive training. Owners should be committed to quality service, sustainability, and community engagement.

  3. Recognition & Awards

    Colors On Parade has been consistently ranked among the top 500 franchises by Entrepreneur magazine and was named ‘Franchisor of the Year’ at the Southeast Franchise Forum in 1998. The brand is recognized for its eco-friendly technology, franchisee satisfaction, and strong growth within the automotive repair industry.

  4. Industry / Market

    The mobile automotive repair market is expanding due to increasing consumer demand for convenient, cost-effective, and environmentally responsible vehicle maintenance solutions. Colors On Parade’s patented eco-friendly repair technologies and mobile service model position franchisees to capitalize on a growing $10+ billion automotive appearance market with recurring B2B and B2C revenue streams.

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