
Buy a Cousins Maine Lobster Franchise
Cousins Maine Lobster is a fast-casual seafood franchise built around wild-caught Maine lobster, serving lobster rolls, lobster tacos, lobster grilled cheese and other seafood dishes. The business was founded by cousins Sabin Lomac and Jim Tselikis, who launched a single Los Angeles food truck in 2012 and secured an investment from Barbara Corcoran after appearing on Shark Tank.
The brand runs two franchise formats: mobile food trucks and brick-and-mortar restaurants, the latter ranging from compact food-hall and in-line counters to standalone storefronts. Lobster is sourced from small fishing communities along the coast of Maine, and that sourcing story sits at the centre of the customer experience under the brand’s “Nationally Known, Locally Owned” positioning.
From that first truck, Cousins Maine Lobster has grown into a network of franchised trucks and restaurants across the United States, with international locations as well. The dual-format structure lets operators enter at the truck level or run fixed restaurants, and many franchisees build multiple units across both formats within a single market.
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Why buy a Cousins Maine Lobster Franchise?
The appeal of buying a Cousins Maine Lobster franchise starts with brand recognition that few independent seafood concepts can match. The Shark Tank origin, ongoing involvement of founders Jim and Sabin, and national media exposure give operators a consumer-facing story that drives foot traffic and word of mouth in local markets.
The model is also flexible. Franchisees can run a lower-overhead mobile truck, a fixed restaurant, or a combination, and Cousins coordinates simplified purchasing and distribution of its proprietary, Maine-sourced product so owners are not building a supply chain alone. That product consistency, paired with proprietary operating technology and recipes, supports a recurring local customer base in a fast-casual category that has stayed resilient across economic cycles.
Cousins Maine Lobster Franchise Costs & Information
Based on 2025 data reported in the 2026 FDD
Brand Profile
Year Founded
2012
Franchising Since
2014
New Startup Cost
$193,900 – $651,200
Avg. Resale Price
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Franchise Fees
Initial franchise Fee
$40,000
for new territories
Transfer Fee
$10,000
Royalty Fee
8%
of Gross Sales or $3,500/mo min
Marketing Fee
2%
of Gross Sales

- * Based on 2025 data reported in the 2026 FDD
Unit Performance
Total Units *
84
New Units Opened *
19
Units Transferred *
3
Avg. Unit revenue *
$1,208,313

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