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FRANCHISE RESALES

Buy a Craft Axe Throwing Franchise

Craft Axe Throwing is an experiential entertainment franchise that pairs coached axe-throwing lanes with a craft-beer bar, built for groups, corporate events, parties and casual nights out. Founded in 2017 by Jake Jensen and his partners, who had previously run escape-room concepts in the Southeast, the brand sits in the fast-growing “eatertainment” category, where social activity and food-and-drink revenue combine under one roof.

A typical venue runs around 12 axe-throwing lanes alongside a bar serving local craft beers, with trained staff coaching first-timers and a league programme following World Axe Throwing League (WATL) standards across four seasons a year. Revenue comes from walk-ins, online lane bookings, private parties, corporate team-building and league play.

The network operates roughly 15 locations across states including Tennessee, South Carolina, North Carolina, Missouri and Nebraska, run on a lean team of three to five employees per site. Ownership suits single-unit, multi-unit, owner-operator or semi-absentee investors.

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Why buy a Craft Axe Throwing Franchise?

Buying a Craft Axe Throwing franchise offers entry into a venue-based entertainment concept with multiple revenue streams under one roof: lane rentals, bar sales, private events and league memberships. That mix can spread demand across weekdays, weekends and seasons, and the group-event and corporate side brings higher-value bookings than walk-in traffic alone.

The model runs on a lean team of three to five staff, and the semi-absentee option appeals to investors who want an operator-managed business rather than a full-time role. Strong consumer reception, with more than 7,000 positive Google reviews across locations, points to a concept guests enjoy and return to, which matters in a business driven by repeat groups and word of mouth.

Craft Axe Throwing Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $42,500

    • Initial Investment

      $163,749 - $402,823

    • Cash Requirement

      $75,000 - $110,000

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 34 hours on the job training

    • 30 hours classroom training

    • Ongoing support

    • Marketing support

Craft Axe Throwing – Additional  Information

  1. Training & Support

    Initial training covers around 30 hours of classroom instruction and 34 hours of on-the-job training across operations, safety, staffing, customer service and marketing, delivered at headquarters and onsite. Owners run the business on a custom POS, an integrated online booking platform and QR-code lane games, and receive ongoing marketing support, vendor relationships, business reviews and access to a network of experienced operators. Resale buyers should confirm with Craft Axe Throwing what transfer training and POS and booking-system access are provided when ownership changes.

  2. Ideal Owner

    The model suits hands-on hospitality and events-minded operators as well as semi-absentee investors who can hire and oversee a small team rather than work every shift. No axe-throwing or bar experience is required, but comfort with local marketing, group-event sales and creating a fun, safe guest experience matters. Owners who enjoy community engagement, corporate outreach and managing a venue where staff energy drives repeat visits tend to fit best, whether running a single site or building toward multiple units.

  3. Recognition & Awards

    Craft Axe Throwing is listed in Entrepreneur's franchise directory and featured by franchise networks including IFPG and Franchise Clique, reflecting its profile in the experiential-entertainment segment. Its strongest credibility signal is customer reception: more than 7,000 positive Google reviews across locations point to the safety, fun and atmosphere guests associate with the brand. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, event reputation and community visibility.

  4. Industry / Market

    Craft Axe Throwing operates in the location-based entertainment category, where North American revenue reached about $2.4 billion in 2025 (Fortune Business Insights) on strong demand for social, experiential outings. Axe throwing has grown quickly as a group activity for parties, corporate team-building and date nights, and pairing it with a craft-beer bar lifts spend per visit. Demand skews toward evenings, weekends and event bookings, so for resale buyers the strength of a venue often depends on its local event pipeline and the draw of its market.

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