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FRANCHISE RESALES

Buy a Crumbl Franchise

Crumbl is a gourmet cookie and dessert bakery built around a weekly rotating menu, an open-concept kitchen, and its instantly recognisable pink takeout box. Each week the brand features a rotating line-up of oversized specialty cookies alongside core flavours, sold for in-store pickup, delivery, catering, and gifting. The concept was founded in 2017 in Logan, Utah, and remains founder-led.

The business is a brick-and-mortar retail bakery model with a strong technology layer. Ordering runs through the award-winning Crumbl app and a proprietary operating system, and much of the brand’s reach comes from its large social-media following. Stores are franchised through Crumbl Franchising, LLC, and the network has grown quickly to more than 1,000 locations across all 50 US states and Canada.

Crumbl’s differentiation is its mix of a constantly changing menu, a shareable product format, and viral social marketing that drives trial and repeat visits. The model suits hands-on operators comfortable with high-volume, customer-facing retail food service and its staffing demands.

Latest Resales

Why buy a Crumbl Franchise?

Buying a Crumbl franchise gives an owner a recognisable consumer brand in a fast-growing category, supported by a weekly menu rotation and social-media engine that generate trial and repeat traffic without the marketing spend an independent bakery would need. The pink box and rotating flavours are widely recognised, which can shorten the time a new owner spends building local awareness.

The model benefits from a built-in technology platform for app ordering, delivery, catering, and gifting, plus centralised systems for recipes, menus, and operations, so franchisees execute a tested format rather than inventing one. National marketing and brand momentum sit behind each location.

Crumbl Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2017

    • Franchising Since

      2018

    • New Startup Cost

      $848,566 – $1,472,533

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      1101

    • New Units Opened *

      54

    • Units Transferred *

      82

    • Avg. Unit revenue *

      $1,139,162

    * Based on 2025 data reported in the 2026 FDD

Crumbl – Additional  Information

  1. Training & Support

    Crumbl provides structured onboarding for new owners, with 16-26 hours of classroom training and 55-72 hours of on-the-job training covering baking, the weekly menu rotation, and running a store the Crumbl way. Owners receive proprietary recipes and access to the brand's operating software and ordering app, backed by national marketing and ongoing field support for inventory and menu execution once a store is trading. Buyers of an existing Crumbl unit should confirm what transfer training and app and system access carry over at the change of ownership, plus the experience level of the inherited crew.

  2. Ideal Owner

    Crumbl suits a hands-on, customer-facing operator comfortable running a fast-paced retail food environment. The model is operations- and people-led: owners manage a largely young, hourly crew, maintain product quality and store cleanliness, and keep pace with a menu that changes every week. Marketing and social-media fluency are a real asset given how much of the brand's traffic comes from online buzz. Prior baking experience is not required, but strong local execution and staff management matter more than a passive, absentee approach.

  3. Recognition & Awards

    Crumbl has built fast national recognition since 2017, ranking No. 31 on Entrepreneur's 2024 Franchise 500 and appearing among the largest US franchise systems on the Franchise Times Top 400 (2025). The brand is best known for its viral social-media presence, particularly on TikTok, where weekly flavour reveals drive a large, engaged following that fuels repeat visits. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific store, including local reviews, foot traffic, and recent sales performance.

  4. Industry / Market

    Crumbl operates in the US gourmet cookie and specialty bakery market, a fast-growing part of the dessert sector. The US gourmet cookie market is forecast to grow about 9% a year through 2030 (Virtue Market Research), and the broader US specialty bakery market, valued near $6.3 billion, is projected to approach $9 billion by 2032 (Credence Research). Demand is driven by indulgence spending, social-media trends, and delivery and catering convenience. As a discretionary category, a specific store's sales trend and local competition matter to resale buyers as much as category growth.

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