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FRANCHISE RESALES

Buy a Crunch Franchise

Crunch Fitness is a full-size gym franchise competing in the high-value, low-price segment, founded in New York City in 1989 and franchising since 2010. The brand built its identity around a “No Judgments®” philosophy, in place since 1995, aimed at making clubs welcoming to members across all fitness levels.

Operated by Crunch Franchising, LLC, the network spans more than 500 open locations across 41 states and six countries, serving over three million members. Clubs pair cardio and strength equipment with proprietary group fitness programming, the HIITZone functional training area, indoor cycling, and Relax & Recover® amenities such as HydroMassage® and Red Light Therapy. Membership tiers start near $9.99 and scale to premium access, supported by the Crunch+ digital platform.

Crunch is majority-owned by private equity firm Leonard Green & Partners, which acquired its controlling stake from TPG Growth in 2025, and is led by CEO Jim Rowley, a co-founder of 24 Hour Fitness. The model centers on franchisees who develop multiple gyms within a market.

Latest Resales

  • There are currently no Crunch resales available
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Why buy a Crunch Franchise?

Crunch is one of the better-known names in the high-value, low-price gym category, an established system that blends a recognizable brand with multiple revenue streams. Beyond core memberships, clubs generate income from personal training, small-group training, retail, and tiered membership upgrades, while proprietary group fitness and the exclusive HIITZone give the brand programming that volume-led competitors do not match.

To buy a Crunch franchise is to join a system built around multi-unit operators, with national marketing, local promotional tools, proprietary technology, and the Crunch+ platform supporting member acquisition and retention. The recurring-membership model sits within a fitness category that has proved resilient and continued to grow.

Crunch Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1989

    • Franchising Since

      2010

    • New Startup Cost

      $928,000 – $6,716,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $10,000

      or actual cost including legal fees, whichever is higher

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      423

    • New Units Opened *

      67

    • Units Transferred *

      25

    • Avg. Unit revenue *

      $2,765,220

    * Based on 2024 data reported in the 2025 FDD

Crunch – Additional  Information

  1. Training & Support

    Crunch supports franchisees through its training and development function and ongoing operations support, backed by national marketing campaigns, local promotional tools, and proprietary technology including an online member portal and the Crunch+ digital platform. Member engagement programs help clubs drive retention, and the brand's "stay small to grow large" approach concentrates support on a focused group of multi-unit franchisees. Buyers of an existing Crunch club should confirm what transfer training, operations onboarding, and Crunch+ and system access the franchisor provides to incoming ownership and staff.

  2. Ideal Owner

    Crunch suits well-capitalized, growth-minded operators comfortable running brick-and-mortar gyms, often as part of a multi-unit development plan rather than a single club. The model rewards owners who are strong on membership sales, member retention, and local marketing, and who can recruit and manage a sizable club team. Prior fitness industry experience helps but is not essential given the brand's training systems. A semi-absentee approach is possible with a capable general manager, though community visibility and consistent operational standards remain central to performance.

  3. Recognition & Awards

    Crunch Fitness ranked #20 overall in the 2026 Entrepreneur Franchise 500, up from #32 overall and #1 in the fitness category in 2025, its second consecutive year leading the fitness category. The brand led the fitness industry with 4.27 million square feet of space leased in 2025 and was recognized in the Franchise Times Dealmakers Awards following Leonard Green & Partners' majority investment. For resale buyers, this brand-level recognition should be weighed alongside the individual club's local reputation, member reviews, and standing in its market.

  4. Industry / Market

    The US health and fitness club industry reached record membership in 2024, serving well over 70 million members according to the Health & Fitness Association (formerly IHRSA). The high-value, low-price segment where Crunch competes is among the fastest-growing, and strength training and high-intensity interval training rank among the most popular activities for younger adults. With a large share of Americans still not belonging to a gym, the category retains meaningful runway, and recurring memberships give it relative resilience across economic cycles, factors a resale buyer should weigh against local demand.

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