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FRANCHISE RESALES

Buy a Curves Franchise

Curves is a women’s-focused fitness franchise built around its signature 30-minute circuit workout, which combines strength training, cardio and stretching on hydraulic-resistance machines, with each session guided by a Curves Coach. Founded in 1992 in Harlingen, Texas and franchising since 1999, it pioneered accessible, boutique-style fitness for women before the studio trend took hold.

Curves grew into one of the world’s largest fitness franchises, reaching several thousand clubs across dozens of countries, and remains the largest women’s-only fitness network globally. The North American business is independently owned, headquartered in Waco, Texas, and operates separately from the Koshidaka-owned Curves operation in Japan. It is currently relaunching under new leadership, modernizing its clubs, technology and member programs.

Beyond the in-club circuit, the model spans MyCurves On Demand online workouts, the Curves On the Go mobile concept, and nutrition, weight-management and women’s health education programs. Clubs run on a membership model, with body-composition scanning and fitness tracking used to support member results and add revenue streams.

Latest Resales

Why buy a Curves Franchise?

Curves is one of the most recognized names in women’s fitness, with a brand built over three decades and a loyal, community-driven membership base. For buyers drawn to health and wellness, it offers an established concept in a category that has proved resilient through changing fitness trends, backed by clinical research and a small-footprint club that keeps overhead modest.

The franchisor positions the model as simple to learn and operate, with operating systems, software, marketing support and a dedicated Business Development Manager behind each owner. Its current relaunch (new leadership, refreshed branding, updated technology and a multi-unit “Founding 100” development track) signals active investment an incoming owner can build on, and formats spanning club, mobile and online give owners more than one way to reach members.

Curves Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $39,900

    • Total Initial Investment

      $72,000–$101,000

  • Royalty

    • Royalty Fee

      5%

      of gross revenues

  • Training & Support

    • One week (5 days) at company headquarters plus 4 days on site before opening

    • 40 hours of blended online and live sessions for certification

    • Ongoing support

    • Marketing support

Curves – Additional  Information

  1. Training & Support

    Incoming owners complete a certification program of 40 hours of blended online and live sessions, plus a week (five days) of training at the company's Waco headquarters. Each franchisee is backed by a dedicated Business Development Manager, ongoing coaching, operating software and marketing materials, with an annual three-day conference offering additional workshops. Resale buyers should confirm with Curves what onboarding and certification the franchisor provides to incoming owners and existing coaching staff, and what software and system access transfers with the club.

  2. Ideal Owner

    Curves suits a hands-on, community-minded operator who genuinely connects with women's health and fitness and enjoys motivating and retaining members. Day to day, the owner leads a small coaching team, drives local membership sales and referrals, and maintains the supportive, non-intimidating club atmosphere the brand is known for. Prior fitness experience helps but is not essential; relationship-building, consistency and local marketing matter more. Owners comfortable with member retention and grassroots community outreach tend to fit the model best.

  3. Recognition & Awards

    Curves holds a Guinness World Record as the largest fitness franchise and is widely recognized as the largest women's-only fitness network. It was named Most Trusted Women's Fitness Franchise by Corporate Vision in 2020, earned a Nextdoor Neighborhood Favorite in 2022, and received the Shining Star Award in 2009. The franchisor is an IHRSA member and listed on the Franchise Registry. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community standing.

  4. Industry / Market

    Curves operates in the US boutique fitness segment, valued at roughly $5.4 billion in 2025 and projected to grow at about 12.8% annually through 2032. The wider US health and fitness club industry reached around $45.8 billion in 2025, with record membership of nearly 77 million Americans. Demand is supported by growing interest in strength training, preventive health and women-only training environments, particularly among women over 45. For resale buyers, local demand depends on community demographics and the strength of the specific club's membership base.

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