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FRANCHISE RESALES

Buy a D1 Training Franchise

D1 Training is a membership-based athletic training and boutique fitness franchise built around Division 1 strength-and-conditioning principles. Founded in 2001 by a former Division I college football player and franchising since 2016, the brand delivers small-group, coach-led training in purpose-built facilities rather than the equipment-only model of big-box gyms.

Programs serve a wide age range: structured scholastic training for student athletes aged 7 to 18, plus adult classes for general fitness and strength. Certified coaches run proprietary five-component workouts written centrally, so each facility follows a consistent athletic curriculum. Scholastic training drives the majority of system revenue, giving units a recurring membership base beyond adult fitness trends.

D1 operates around 170 facilities across the United States under franchisor D1 Sports Franchise, LLC, headquartered in Nashville. The brand has built credibility through athlete associations, including NFL Players Association approval and partnerships with the Manning Passing Academy and Spalding.

Latest Resales

  • There are currently no D1 Training resales available

Why buy a D1 Training Franchise?

A D1 Training franchise combines two revenue streams that many fitness concepts lack: recurring scholastic memberships for youth athletes and adult training classes. With scholastic programs generating most system revenue, units are less exposed to the boom-and-bust cycles of adult fitness fads, and memberships create repeat, accountability-driven attendance rather than one-off visits.

The model carries strong brand signals. D1 is endorsed by the National Academy of Sports Medicine, approved as an NFL Players Association training location, and partnered with the Manning Passing Academy, Spalding and DonJoy Sports. Centrally written workouts mean owners and coaches never have to design programming, and a branded MindBody point-of-sale system, intranet portal and consumer app support daily operations. The model also allows semi-absentee ownership for operators who want to keep other commitments.

D1 Training Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2015

    • New Startup Cost

      $480,557 – $933,432

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      7%

      of Gross Sales or minimum

    • Marketing Fee

      2%

      of Gross Sales or $250/mo min

  • Unit Performance

    • Total Units *

      129

    • New Units Opened *

      48

    • Units Transferred *

      10

    • Avg. Unit revenue *

      $679,601

    * Based on 2024 data reported in the 2025 FDD

D1 Training – Additional  Information

  1. Training & Support

    D1 gives incoming owners about 37.5 hours of classroom and 38 hours of on-the-job training, plus online modules for owners, general managers and coaches. A central Panel of Coaches writes the proprietary five-component workouts, so facilities never build their own, and a Regional Business Coach provides ongoing support, often on-site early on. Operations run on a D1-branded MindBody POS system, an intranet portal and a consumer app. Resale buyers should confirm what transfer training and system access D1 provides when ownership changes.

  2. Ideal Owner

    D1 suits operators who can lead a coaching team and build community, not necessarily fitness professionals themselves. Because workouts are written centrally, the owner's role centres on local marketing, membership sales and retention, staff recruitment and facility management rather than program design. A passion for youth sports and athletic development helps, given that scholastic training drives most revenue. The model supports semi-absentee ownership, so an owner can hire a general manager to run daily operations while staying involved in growth and community relationships.

  3. Recognition & Awards

    D1 Training ranked #315 on Entrepreneur's 2026 Franchise 500, up 75 places year over year and among the top fitness brands listed. It is endorsed by the National Academy of Sports Medicine, has been named one of Men's Health's Top 30 Gyms in America, and has appeared on the Inc. 5000 list of fast-growing companies. D1 is an NFL Players Association-approved training location with more than 90 NFL draft picks among athletes trained. For resale buyers, brand recognition should be weighed alongside the specific territory's local reputation and reviews.

  4. Industry / Market

    D1 operates in the US health and fitness club industry, which generates over $30 billion a year, and within the fast-growing boutique and athletic-training segment. Demand is supported by rising youth sports participation and earlier athletic specialization, which sustain scholastic enrollment, alongside steady adult interest in coached, results-based fitness. Because scholastic memberships track ongoing athletic development rather than seasonal fitness resolutions, the category has shown resilience. For resale buyers, local youth sports culture and school demographics strongly shape a facility's membership base.

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