FRANCHISE RESALES

Buy a Dairy Queen Franchise

International Dairy Queen, Inc. (DQ), founded in 1940 and owned by Berkshire Hathaway, is one of the world’s most recognized fast-food and ice cream franchises with over 7,700 locations globally, including more than 2,800 international stores. Known for its iconic Blizzard desserts, soft-serve ice cream, and fast-food offerings, DQ operates a diverse portfolio of store formats such as DQ Treats and DQ Grill & Chill. The brand is expanding aggressively internationally, with a strong presence in China, Southeast Asia, the Middle East, and Mexico, aiming to increase worldwide sales from $6.4 billion in 2024 to $10 billion by 2030. DQ’s franchise model offers flexibility in location types, from freestanding stores to mall outlets, supported by a robust global supply chain and brand loyalty programs. The company emphasizes consistent quality, innovation, and community engagement to maintain its market leadership.

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Why buy a Dairy Queen Franchise?

Owning a Dairy Queen franchise offers entry into a globally recognized and beloved brand with a proven business model, strong corporate support, and multiple revenue streams from both food and dessert sales. Franchisees benefit from extensive training, marketing resources, and a powerful loyalty program that drives repeat customers. With aggressive international growth plans and a commitment to innovation and quality, Dairy Queen presents a resilient, scalable, and lucrative franchise opportunity in the expanding quick-service restaurant industry.

Dairy Queen Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1940

    • Franchising Since

      1940

    • New Startup Cost

      $1,510,100 – $2,550,100

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $6,000

      +$500 every 5 years starting 2030

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      1985

    • New Units Opened *

      38

    • Units Transferred *

      116

    • Avg. Unit revenue *

      $1,485,731

    * Based on 2025 data reported in the 2026 FDD

Dairy Queen – Additional  Information

  1. Training & Support

    IDQ provides comprehensive franchisee support including extensive initial training (32 hours classroom and 245 hours on-the-job), ongoing operational assistance, marketing campaigns, and grand opening support. Franchisees benefit from site selection assistance backed by market research, access to national and regional marketing materials, social media campaigns, and a loyalty app to drive repeat business. The franchisor also offers safety and security training and continuous business development support through area managers and regional marketing directors.

  2. Ideal Owner

    The ideal Dairy Queen franchisee is a passionate entrepreneur with strong operational and management skills, preferably with prior restaurant or quick-service experience. Franchisees should be committed to upholding brand standards, delivering excellent customer service, and actively managing their locations. Multi-unit operators and those interested in international development opportunities are especially well-suited.

  3. Recognition & Awards

    IDQ was ranked 40th on Entrepreneur Magazine's Franchise 500 in 2025 and 18th on the 2024 Franchise Times Top 400. The brand’s global footprint and consistent growth have earned it recognition as a top franchise opportunity in the fast-food and quick-service restaurant sectors. Its Blizzard dessert remains a cultural icon and customer favorite worldwide.

  4. Industry / Market

    The global quick-service restaurant industry is growing steadily, driven by consumer demand for convenience, quality, and diverse menu options. DQ’s international expansion aligns with rising disposable incomes and urbanization in emerging markets. With over 1,600 locations in China alone and increasing unit openings in Southeast Asia and the Middle East, DQ is capitalizing on fast-growing international markets. The brand’s strong domestic presence and plans for expansion in underserved U.S. cities also support sustained growth.

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