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FRANCHISE RESALES

Buy a DaVi Nails Franchise

DaVi Nails is a nail salon franchise headquartered in West Valley City, Utah, offering professional nail care services from locations inside Walmart stores and shopping malls across the United States. The brand has been franchising since 2010 and operates an established network spanning hundreds of locations, with recent expansion into Canada. Its sister brand, Em Lash Studio, offers eyelash and lash extension services at co-located spaces within the franchise network.

Service offerings include manicures, pedicures, nail extensions, nail art, waxing, threading, and facials. Locations are staffed by trained nail technicians who serve a broad consumer base seeking everyday personal care in a convenient retail setting. By operating within Walmart stores and shopping malls, franchisees benefit from established shopper foot traffic, with leases tied to the host facility rather than standalone commercial space.

DaVi Nails targets the accessible end of the personal care market, with a focus on consistent service delivery for repeat-visit clients rather than premium spa positioning. Each franchisee holds rights to a specific retail location rather than an exclusive geographic territory.

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Why buy a DaVi Nails Franchise?

The nail care sector supports consistent, repeat-visit consumer demand, and DaVi Nails’ location model within Walmart stores and shopping malls puts franchisees in some of the highest-traffic retail environments in the country. This reduces the need to build customer discovery independently and provides a built-in audience for walk-in services. The lower investment threshold relative to many personal care franchise concepts reflects the compact footprint typical of these retail-embedded locations.

The breadth of the service menu, spanning nail care, waxing, threading, facials, and lash extensions through Em Lash Studio, supports cross-selling within an existing client relationship. The franchise draws on a proven operational structure with training and marketing resources from the Utah-based franchisor, reducing the learning curve for incoming owners.

DaVi Nails Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2010

    • New Startup Cost

      $61,150 – $141,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000 – $105,000

      for new territories

    • Transfer Fee

      $2,000

    • Royalty Fee

      $300 – $1,000

      per Month

    • Marketing Fee

      Up to 2%

      of monthly Gross Revenues

  • Unit Performance

    • Total Units *

      387

    • New Units Opened *

      23

    • Units Transferred *

      30

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

DaVi Nails – Additional  Information

  1. Training & Support

    DaVi Nails provides a two-week initial training programme at its headquarters in West Valley City, Utah, with online delivery also available. The Operating Principal and required managers must complete this before the salon opens. The franchisor offers ongoing optional courses and seminars for continued franchisee development. Operational guidelines and marketing resources are provided to support day-to-day management. Buyers of an existing DaVi Nails unit should confirm with the franchisor what transfer training and system access is available to incoming ownership.

  2. Ideal Owner

    The ideal DaVi Nails franchisee is a hands-on operator comfortable managing a team of nail technicians and maintaining consistent service standards in a retail salon environment. Prior cosmetology or beauty industry experience is not required, but strong people management skills matter: franchisee success depends on recruiting and retaining skilled technicians. Comfort with a retail landlord dynamic, whether inside a Walmart or a shopping mall, is also relevant. The model suits operators who are present in the business daily and motivated by building a local customer base through service quality.

  3. Recognition & Awards

    DaVi Nails has built its market position through consistent network expansion across high-traffic US retail locations and a service model focused on accessible everyday nail care. Customer reviews across the network reflect steady service delivery, with its Walmart and mall presence giving the brand recognisable visibility in everyday shopping environments. For resale buyers, brand-level recognition is best assessed at the unit level, including local customer reviews, staff tenure, and community visibility within the host retail environment.

  4. Industry / Market

    The US nail salon market generated approximately $6.1 billion in 2025, with North America holding the largest regional share of global nail services revenue (Global Market Insights). Consistent consumer demand for routine nail maintenance, nail art, and specialty treatments drives repeat visits and category growth. The sector has proved resilient across economic cycles, with nail care positioned as an everyday personal care service rather than a purely discretionary expense. For resale buyers, local demand is shaped by the foot traffic volume of the host retail anchor and the demographic profile of the surrounding market.

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