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FRANCHISE RESALES

Buy a dClutterfly Franchise

dClutterfly is a professional decluttering and home-organizing service business that helps clients clear, sort and reorganize their living spaces. The model spans six service areas: general decluttering, closets, garages, senior downsizing, estate clearouts and full move management with packing and unpacking. Founder Tracy McCubbin built the company in Los Angeles around a psychology-informed approach that targets the root causes of clutter rather than surface tidying, and it remains founder-led as it expands.

The brand began franchising in 2024 through dClutterfly Franchising, LLC, offering a model refined over roughly two decades of California operations to new owners across the United States. Franchisees run a home-based business with no retail storefront, needing only some garage or storage space, and serve a defined protected territory.

Customers are typically homeowners navigating life transitions: relocations, downsizing, bereavement, blended households or aging in place. The work is project-based and locally delivered, with the franchisor positioning its repeatable systems and brand name as the differentiator in a category still dominated by independent sole-trader organizers.

Latest Resales

  • There are currently no dClutterfly resales available
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Why buy a dClutterfly Franchise?

Buying a dClutterfly franchise offers entry into the professional organizing category through an established service brand rather than building an independent organizing business from scratch. The home-based model carries no commercial lease or storefront, keeping fixed overhead low, and the six service lines give an owner several ways to generate work within a single territory instead of relying on one revenue source.

The brand’s appeal rests on a defined operating method developed over roughly two decades of hands-on practice, founder-led training, and membership of the International Franchise Association. Because the system is young, an incoming owner inherits a proven service playbook while the wider network is still being built, so territory availability and first-mover positioning in a local market can matter for an early franchisee.

dClutterfly Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2024

    • New Startup Cost

      $64,780 – $192,386

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      $150

      per Month

  • Unit Performance

    • Total Units *

      1

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

dClutterfly – Additional  Information

  1. Training & Support

    Incoming owners receive structured initial training at the dClutterfly corporate store in Los Angeles, led by founder Tracy McCubbin: 49 hours of classroom instruction plus 75 hours of on-the-job training covering the brand's proprietary methods, client psychology and day-to-day operations. Ongoing support includes field operations, a toll-free line, online resources, email-marketing help, newsletters, conferences and franchisee meetings. Resale buyers should confirm what initial training dClutterfly provides to incoming owners and how system and marketing-platform access transfers when ownership changes.

  2. Ideal Owner

    The model suits a hands-on operator comfortable working directly with clients in their homes during emotionally sensitive moments such as downsizing, bereavement or a major move. No prior organizing background is required, as the franchisor trains owners in its methods, but empathy, strong personal organization, project coordination and local relationship-building all matter. Early owners are expected to be active in daily operations rather than absentee, so the brand fits someone ready to deliver and sell the service personally before building a team.

  3. Recognition & Awards

    As a franchise system launched in 2024, dClutterfly has limited formal franchise awards to date, but it brings credibility from roughly two decades of operating in the competitive Los Angeles market and membership of the International Franchise Association. Founder Tracy McCubbin is a published author and recognized media voice on decluttering, lending consumer-facing brand awareness. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community reputation.

  4. Industry / Market

    dClutterfly operates in the US professional organizing and decluttering services market, estimated at around $4 billion in 2025 and growing at a double-digit annual rate. Demand is supported by an aging population driving senior downsizing and estate clearouts, dual-income households with limited time, and frequent relocations tied to life transitions. The category is locally delivered and relationship-driven, so a resale unit's value depends heavily on its territory's population, demographics and established client and referral base.

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