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FRANCHISE RESALES

Buy a Decorating Den Interiors Franchise

Decorating Den Interiors is a home-based interior decorating and design franchise serving residential and commercial clients across the United States and Canada. Founded in 1969 and franchising since 1970, the brand operates through a network of designer-owned studios that bring the showroom to the client, offering in-home and in-office consultations covering custom window treatments, furniture, flooring, wall coverings, lighting and accessories.

Franchisees, branded “Design Franchise Partners,” work from home-based studios rather than retail premises and source products through relationships with more than 150 brand-name manufacturers and suppliers, giving them true wholesale pricing across a wide range of budgets. The model is talent- and relationship-led: owners build a local clientele, manage the design process, and earn project-based revenue supported by repeat and referral business.

With over 50 years in operation and an established North American footprint, it is one of the longer-running names in the residential design franchise category. It positions itself around low overhead, flexible scheduling and a structured system that supports owners whether they arrive with formal design training or just an eye for design.

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Why buy a Decorating Den Interiors Franchise?

Buying a Decorating Den Interiors franchise offers entry into residential and commercial design through a low-overhead, home-based model rather than a costly retail studio. The brand’s buying power is a central draw: relationships with more than 150 brand-name manufacturers and suppliers give owners genuine wholesale pricing instead of standard “to the trade” rates, widening margins and the range of budgets they can serve.

The appeal also lies in support built over five decades: coaches and mentors, turnkey marketing and content production, and national PR outreach to design editors, all of which an independent decorator would have to assemble alone. A long operating history and a referral-driven clientele add stability in a category sensitive to local reputation.

Decorating Den Interiors Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1969

    • Franchising Since

      1970

    • New Startup Cost

      $51,755 – $73,300

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,900

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7–9%

      of Gross Sales

    • Marketing Fee

      1–4%

      of Gross Sales

  • Unit Performance

    • Total Units *

      202

    • New Units Opened *

      16

    • Units Transferred *

      2

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Decorating Den Interiors – Additional  Information

  1. Training & Support

    Training runs through Decorating Den Interiors University (DDIU), combining onboarding with online, virtual and in-person instruction across 110 hours of classroom training plus 40 hours on the job. Ongoing support includes coaches and a lifetime field mentor, proprietary business software, purchasing co-ops, a graphic-design team that produces and distributes marketing and social content, national and local advertising, SEO, monthly PR outreach to design editors, and annual conferences. Resale buyers should confirm with the franchisor what DDIU onboarding and software access transfer to incoming owners.

  2. Ideal Owner

    Decorating Den Interiors suits creative, sales-minded individuals who enjoy building client relationships and managing a project from consultation through installation. Formal design qualifications help but are not required, since DDIU training covers both design and business management. The model favours self-directed owners comfortable running a home-based studio, generating local leads, and guiding clients through budget and product decisions. People skills and a genuine interest in interiors matter more than prior industry experience.

  3. Recognition & Awards

    Decorating Den Interiors was ranked #477 on Entrepreneur's 2025 Franchise 500 and has appeared on Entrepreneur's Top 100 Franchises for under $100,000 (2022). It has also earned Franchise Business Review Franchise Satisfaction Awards in 2025 and 2026, recognition based directly on franchisee feedback. With more than 50 years in the residential design market, the brand is known for its supplier network and franchisee support. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews and referral strength.

  4. Industry / Market

    The US interior design services industry generates roughly $26.5 billion in annual revenue (IBISWorld), supported by steady home-improvement spending, an aging housing stock, and homeowners investing in personalised, comfortable spaces. The decline of many traditional home-furnishing retailers has shifted demand toward service-led designers who bring products and expertise directly to clients. Demand is partly discretionary and tied to housing activity, but repeat clients and referrals lend resilience, making local reputation and a settled client base key factors for resale buyers.

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