Opens in a new tab

FRANCHISE RESALES

Buy a Deka Lash Franchise

Deka Lash is an eyelash extension franchise built around a membership-based studio model offering lash extensions, brow services and skincare. Founded in 2011 by Michael and Jennifer Blair and franchising since 2016, the brand runs an open-studio concept across the US and Canada, with a network of more than 130 locations.

Studios operate from compact retail spaces of around 750 square feet, staffed by certified lash artists who deliver recurring lash refills, brow lamination, tinting and shaping, sugaring hair removal and optional skincare. The membership format encourages repeat visits every few weeks, and a menu of cruelty-free retail products adds a secondary revenue stream.

The model leans on technology, including cloud-based scheduling, 24/7 online booking, an inbound call centre and an augmented-reality try-on app, which supports a semi-absentee structure where a manager and team handle daily operations. Deka Lash positions itself as one of the larger brands in the do-it-for-me lash segment, differentiated by purpose-built lash beds and proprietary Deka-Certified Lash Artist training.

Latest Resales

  • There are currently no Deka Lash resales available
Register your interest

Why buy a Deka Lash Franchise?

Buying a Deka Lash franchise offers entry into the lash and brow category through a recognised, membership-led brand in a resilient, growing beauty segment. Recurring refill appointments every few weeks create predictable repeat revenue rather than one-off income, and the brand’s #1 category ranking in Entrepreneur’s Franchise 500 lends consumer credibility.

The compact 750-square-foot studio footprint keeps property overhead modest, and the technology stack of online booking, virtual receptionist and KPI dashboards supports a semi-absentee structure where owners manage a team rather than apply lashes themselves. No beauty background is required, since the franchisor trains both owners and artists, and exclusive products plus a one-stop service menu give existing units multiple revenue lines.

Deka Lash Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2016

    • New Startup Cost

      $285,900 – $460,850

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,900

      for new territories

    • Transfer Fee

      $10,000

      per transaction; complete or majority-interest transfer

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue or $500/mo min

  • Unit Performance

    • Total Units *

      124

    • New Units Opened *

      7

    • Units Transferred *

      10

    • Avg. Unit revenue *

      $281,800

    * Based on 2024 data reported in the 2025 FDD

Deka Lash – Additional  Information

  1. Training & Support

    Deka Lash trains incoming owners through Deka U, a four-day management programme covering all key areas of the business, alongside on-site initial training for lash artists, the proprietary Deka-Certified Lash Artist curriculum and Master Lash Artist training for advanced hires. Dedicated Franchise Success Managers provide ongoing operations and local-marketing support, backed by KPI dashboards, cloud scheduling and an inbound call centre. Buyers of an existing studio should confirm what Deka U onboarding and system access transfer to new ownership, and the certification status of inherited artists.

  2. Ideal Owner

    The model suits a manager-operator rather than a hands-on lash artist: owners oversee a small team of certified artists, drive local marketing and membership retention, and monitor performance through the brand's dashboards. Beauty or cosmetology experience is helpful but not required, as training is provided. It fits people comfortable managing staff and customer experience, drawn to semi-absentee or multi-unit ownership, and focused on building recurring client relationships in a service-led retail setting.

  3. Recognition & Awards

    Deka Lash ranked #1 in the Lash Extension, Brow Services and Skincare Solutions category of Entrepreneur's Franchise 500 in both 2023 and 2024, and has placed on the overall Franchise 500 list for several years (most recently around #421 overall). The brand is also noted for its proprietary Deka-Certified Lash Artist training and recurring membership model. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, referral strength and community visibility.

  4. Industry / Market

    The North American eyelash extension market is estimated at roughly $1.8 billion in 2026 and is forecast to keep expanding into the early 2030s, part of a US beauty industry in which women control around 85% of consumer spending. Lash extensions have shifted from occasional luxury to routine maintenance, with refill cycles every two to three weeks driving recurring demand that holds up well across economic cycles. For resale buyers, that membership-style repeat demand makes local retention and reviews central to a studio's value.

Learn more about
how to own a Deka Lash franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.