FRANCHISE RESALES

Buy a Destination Athlete Franchise

Destination Athlete, founded in 2008 and headquartered in Lebanon, New Jersey, is a home-based franchise specializing in comprehensive resources for youth and school athletic teams. The brand offers a one-stop shop for sports equipment, apparel, fundraising, and performance solutions, aiming to build better communities through athletics. Franchise owners receive exclusive marketing rights to protected territories, allowing them to serve local teams with minimal competition. The business model is flexible, supporting both full-time and part-time commitments, making it ideal for entrepreneurs seeking a low-cost entry into the booming youth sports market. Destination Athlete emphasizes community impact by helping teams thrive with tailored products and fundraising platforms.

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Why buy a Destination Athlete Franchise?

Investing in Destination Athlete offers a low-cost, flexible franchise opportunity with exclusive territory rights and strong national brand support. Franchisees can operate from home, enjoy a semi-absentee model, and benefit from comprehensive training and marketing resources. The brand’s commitment to building better communities through sports makes it an impactful and scalable business in a growing industry.

Destination Athlete Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2008

    • New Startup Cost

      $28,300 – $120,110

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $20,000 - $50,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      280

    • New Units Opened *

      21

    • Units Transferred *

      20

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Destination Athlete – Additional  Information

  1. Training & Support

    Franchisees benefit from extensive training, including 80+ hours of on-the-job and 40+ hours of classroom instruction. Ongoing support includes marketing assistance, national advertising, SEO, a franchisee intranet, purchasing co-ops, and operational guidance. The brand also offers financing options and a veteran discount, ensuring franchisees have the tools and resources to grow their business effectively.

  2. Ideal Owner

    The ideal franchisee is a sports enthusiast and community-oriented entrepreneur who values flexibility and home-based business ownership. They should be motivated to build relationships with local teams and leverage the brand’s resources to support athletes’ success. Prior experience in sports or sales is helpful but not required.

  3. Recognition & Awards

    Destination Athlete is recognized as a top low-cost franchise by Entrepreneur and is a proud member of the International Franchise Association’s VetFran program. Its award-winning model and national brand support have earned it a strong reputation in the youth sports franchise sector.

  4. Industry / Market

    The youth sports market continues to expand rapidly, driven by increasing participation and demand for quality equipment and fundraising solutions. Destination Athlete’s integrated approach aligns with this growth, providing essential services to a growing base of athletic teams nationwide.

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