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FRANCHISE RESALES

Buy a Detail Garage Franchise

Detail Garage is a specialty retail franchise founded in 2015 and franchising since 2016, headquartered in Gardena, California. The brand was created by the founders of Chemical Guys, a widely recognized car care chemicals company, and operates as the physical retail presence of that brand family.

Stores stock products from Chemical Guys, Smartwax, TORQ, and Hex-Logic, covering the full range of car washing, paint correction, interior care, and protective coatings. Each location also runs in-store training classes and community events, including Smart Detailing University courses and Rides and Coffee gatherings, making each store a destination for car enthusiasts and detailing professionals.

As of the most recent FDD disclosures, Detail Garage operates both franchise and company-owned locations across the United States and internationally; the brand has expanded from its original California base into multiple states including Tennessee, Texas, Connecticut, and Virginia. Franchisees receive exclusive territories and must operate as active owner-operators. Stores are staffed by a retail team of sales associates, shift leads, and a store manager working under the franchisee direction.

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Why buy a Detail Garage Franchise?

To buy a Detail Garage franchise is to buy into a retail model anchored by the Chemical Guys brand, one of the most followed car care names in the automotive enthusiast community. Detail Garage stores serve as the brand’s in-person retail and education channel, combining product sales with in-store classes and community events that build repeat traffic.

Franchisees receive exclusive territories and a marketing support suite covering co-op advertising, national media, social media, SEO, email marketing, and website development. A loyalty program and app support customer retention at the store level, and the Field Development Specialist role supports ongoing store-level training and operations.

Detail Garage Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $150,975 - $260,450

  • Royalty

    • Royalty Fee

      4%

  • Training & Support

    • 20 hours on the job training

    • 80 hours classroom training

    • Ongoing support

    • Marketing support

Detail Garage – Additional  Information

  1. Training & Support

    Detail Garage provides initial training covering 80 hours in the classroom and 20 hours on the job. Ongoing support includes field operations, a franchisee intranet platform, and a marketing support suite covering co-op advertising, social media, SEO, email marketing, and website development. A loyalty program and app support customer retention at the store level. Field Development Specialists support franchise locations with training initiatives and store operations. Buyers of an existing Detail Garage unit should confirm with the franchisor what initial training and intranet platform access carries over to incoming ownership.

  2. Ideal Owner

    The ideal Detail Garage franchisee is a hands-on retail operator with genuine enthusiasm for automotive culture. The model is sales-led and community-oriented, requiring someone comfortable engaging customers, staffing and managing a store team, and hosting in-store events and training sessions. Building relationships within the local car enthusiast and detailing professional community is a meaningful part of the owner's role. Prior retail or automotive experience is helpful; the franchisor's training programme covers detailing knowledge and product expertise for owners starting without an industry background.

  3. Recognition & Awards

    Detail Garage has built recognition through its association with Chemical Guys, a widely followed car care brand with a large social media and YouTube presence among automotive enthusiasts. The brand network includes both franchise and company-owned locations across the United States and internationally. Detail Garage has not appeared in publicly available Entrepreneur Franchise 500 rankings. For resale buyers, recognition at the unit level matters alongside brand-level credibility; local customer reviews, community event history, and the store reputation among car enthusiasts in the territory are the most meaningful indicators to assess.

  4. Industry / Market

    The US car wash and auto detailing industry is projected to reach $20.2 billion in 2025 (Carwash.com), supported by vehicle ownership growth and consumer spending on appearance and maintenance. Demand for professional-grade detailing products has grown as enthusiasts seek retail access to the chemicals and equipment used by professionals. The category has proved resilient across economic cycles, as maintenance spending is linked to protecting vehicle value. For resale buyers, local demand depends on vehicle ownership density and the strength of the local enthusiast community in the territory.

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