FRANCHISE RESALES

Buy a Detail Garage Franchise

Detail Garage, founded in 2015 and franchising since 2016, is a specialty retail franchise focused on premium auto detailing supplies, car care products, and professional-grade equipment. Headquartered in Gardena, California, it was created by the owners of Chemical Guys, a leading car care chemicals brand. Detail Garage stores offer a wide range of products including soaps, waxes, cleaners, detailing tools, and accessories from top brands like Chemical Guys, Smartwax, TORQ, and Hex-Logic. Beyond retail, the stores serve as community hubs for car enthusiasts, hosting educational workshops and providing expert advice to help customers properly care for their vehicles. The brand emphasizes a lifestyle experience, blending high-quality products with a welcoming atmosphere for automotive lovers.

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Why buy a Detail Garage Franchise?

Investing in Detail Garage offers entry into a niche, lifestyle-driven retail franchise with a proven business model and strong brand backing from Chemical Guys. Franchisees benefit from exclusive territories, comprehensive training, ongoing marketing support, and access to high-quality proprietary products. The franchise combines retail sales with community engagement, providing a unique, scalable opportunity in a growing automotive care market. Initial investment ranges from approximately $161,000 to $270,000, with a $30,000 franchise fee and ongoing royalties totaling 7%, making it a compelling option for entrepreneurs passionate about cars and quality service.

Detail Garage Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $150,975 - $260,450

  • Royalty

    • Royalty Fee

      4%

  • Training & Support

    • 20 hours on the job training

    • 80 hours classroom training

    • Ongoing support

    • Marketing support

Detail Garage – Additional  Information

  1. Franchisee Support

    Detail Garage provides comprehensive support including extensive initial training (80 hours classroom, 20 hours on-the-job), ongoing operational guidance, marketing assistance with co-op advertising, social media, SEO, and website development. Franchisees receive help with site selection, lease negotiation, grand opening support, and access to proprietary product lines. Exclusive territories are offered to protect franchisee markets, and a franchisee intranet platform facilitates communication and resources.

  2. Accolades & Awards

    Detail Garage’s rapid growth to 75 units by 2021 and strong brand recognition in the automotive detailing industry highlight its success. The franchise’s commitment to quality products and community engagement has earned it a loyal customer base and industry respect.

  3. Industry / Market

    The automotive detailing and car care market is expanding, driven by increasing vehicle ownership and consumer interest in vehicle maintenance and appearance. Detail Garage’s focus on premium products and education aligns with growing demand for professional-grade car care solutions. The market benefits from rising disposable income and a growing enthusiast culture.

  4. Ideal Owner

    The ideal Detail Garage franchisee is a passionate automotive enthusiast with strong customer service skills and a desire to build a community-focused retail business. They should be hands-on operators committed to delivering expert advice and superior service. Experience in retail or automotive sectors is beneficial but not mandatory due to the brand’s thorough training.

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