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FRANCHISE RESALES

Buy a Dillas Quesadillas Franchise

Dillas Quesadillas is a fast-casual, Mexican-inspired quick-service restaurant chain founded in 2013 in Plano, Texas by husband-and-wife co-founders Kyle and Maggie Gordon. The brand specialises in cooked-to-order “Primo” quesadillas paired with seasoned fries, scratch-made dipping sauces and drinks, and positions itself as the first quesadilla-focused QSR concept in the US.

The menu is deliberately simple, built around signature quesadillas such as the Founder, Lone Star and Hot Hatch, with customisable options including queso drizzle and vegetarian or gluten-free builds. A proprietary cooking process and tight menu keep kitchen operations efficient and training short. Around 85% of sales come from off-premise channels such as drive-thru, mobile ordering and delivery, supporting a “QSR+” positioning that pairs fast-food speed with a more elevated product.

Founder-led and franchising since 2022, Dillas operates a mix of company-owned and franchised restaurants across Texas and Louisiana, with expansion planned across the Southeast and Sunbelt. The model favours lower-cost second- and third-generation end-cap sites with drive-thrus.

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Why buy a Dillas Quesadillas Franchise?

Buying a Dillas Quesadillas franchise gives an operator entry into a differentiated quick-service concept that positions itself as the only quesadilla-focused QSR brand in the country. After more than a decade refining its menu, operations and culture, Dillas offers a tight, repeatable system designed to be easy to execute while delivering a premium product in a resilient food category.

The simplified menu shortens training and improves order accuracy, while a high off-premise sales mix and multiple service formats suit today’s convenience-driven demand. Franchisees gain a founder-led support team that also runs company-owned units, AI-powered scheduling and forecasting tools, and a real estate strategy focused on lower-cost end-cap conversions. The brand’s first multi-unit franchisee has already grown to five locations.

Dillas Quesadillas Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $809,500 – $1,366,500

  • Royalty

    • Royalty Fee

      5%

      of gross sales

  • Training & Support

    • Ongoing support

    • Marketing support

Dillas Quesadillas – Additional  Information

  1. Training & Support

    Dillas provides initial training in its proprietary cooking process, menu execution and drive-thru optimisation, backed by standardised operations manuals and ongoing field coaching from a corporate team that also operates company-owned restaurants. Franchisees gain access to the brand's technology stack, including AI-powered scheduling and forecasting tools, plus ongoing marketing support. Buyers of an existing Dillas unit should confirm what transfer training and system access the franchisor provides to incoming owners and existing staff when ownership changes.

  2. Ideal Owner

    Dillas is built for hands-on, experienced restaurant operators rather than passive or purely real-estate-driven investors. The model suits multi-unit operators expanding a portfolio, or partnerships pairing an operational lead with a financial backer. Owners should be comfortable managing hourly teams, driving drive-thru throughput, holding consistent food quality and engaging locally, and should align with the brand's people-first, operationally disciplined culture. Prior hospitality or QSR experience is a strong advantage.

  3. Recognition & Awards

    Dillas has built recognition through media coverage and consumer traction rather than formal franchise awards. The brand has been profiled across quick-service and franchise publications including QSR Magazine and 1851 Franchise as a breakout fast-casual concept, and its core items gained national visibility when french fries and chicken quesadillas ranked among DoorDash's most-ordered items in 2023. Having passed its decade milestone, Dillas continues to grow on customer-driven demand. For resale buyers, brand recognition should be weighed alongside the specific territory's local reviews and reputation.

  4. Industry / Market

    Dillas operates in the US fast-casual segment, which Technavio projects to grow by roughly USD 97 billion at about 14% annually between 2025 and 2030, driven by demand for fresh, customisable, craveable food at convenient prices. Mexican-inspired and quesadilla-driven concepts benefit from broad appeal, simple ingredient sets and strong drive-thru and delivery demand. For resale buyers, category momentum matters less than a unit's local competition, daypart traffic and off-premise sales strength.

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