FRANCHISE RESALES

Buy a Discover Strength Franchise

Discover Strength is a boutique fitness franchise specializing in evidence-based, 30-minute strength training sessions designed for busy people who want maximum results in minimal time. With over 17 years of proven success, the brand stands out for its focus on science-backed personal training, expert exercise physiologists, and a streamlined business model that delivers high customer retention and satisfaction—boasting a 95 Net Promoter Score and five-year average client retention. Discover Strength’s efficient model appeals to modern fitness consumers and franchisees alike, offering a sustainable, high-demand service in a $26 billion industry. The brand’s rapid growth—29+ locations and counting—reflects its strong reputation, thriving community, and commitment to improving lives through fitness. Franchisees benefit from a turnkey system, robust support, and the opportunity to make a positive impact while building a profitable business.

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Why buy a Discover Strength Franchise?

Discover Strength offers a unique opportunity to join a fast-growing, science-based fitness brand with a proven business model, strong support, and high customer loyalty. Franchisees benefit from turnkey systems, ongoing training, and the chance to lead a business that truly changes lives—making it a compelling choice for entrepreneurs seeking both profitability and purpose.

Discover Strength Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2006

    • Franchising Since

      2020

    • New Startup Cost

      $472,000 – $838,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $58,000

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee if new; 25% if existing; $2,000 if non-controlling

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      6

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Discover Strength – Additional  Information

  1. Training & Support

    Franchisees receive comprehensive initial and ongoing training, including a 10-day onboarding program, on-site launch support, and hundreds of hours of learning management content. Ongoing support covers marketing, operations, technology, and business consulting, with annual conferences connecting franchisees to industry leaders and best practices. Franchisees also benefit from a confidential operations manual, detailed site selection guidance, and expert marketing strategies.

  2. Ideal Owner

    The ideal Discover Strength owner is a values-driven leader with a passion for fitness and personal development. While prior industry experience isn’t required, successful franchisees are proactive, committed to team engagement, and dedicated to delivering exceptional customer service. They appreciate proven systems, are motivated to build strong studio cultures, and are eager to make a positive impact in their communities.

  3. Recognition & Awards

    Discover Strength has been recognized as a leader in the boutique fitness sector, earning the title “Best Gym for Busy People” and being invited to speak at major industry conventions. The brand’s CEO and VP of Sales & Marketing have led sessions at the Health & Fitness Association Convention, underscoring its influence and thought leadership in fitness marketing and operations. The brand’s exceptional customer loyalty and rapid expansion further highlight its acclaim.

  4. Industry / Market

    The strength training and boutique fitness market is booming, with U.S. fitness industry revenues exceeding $26 billion. Trends show rising consumer demand for efficient, results-driven workouts and mental health benefits from exercise, positioning Discover Strength for continued growth. The brand’s expansion into new states and rapid deal signings reflect both the sector’s momentum and Discover Strength’s strong market fit.

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