FRANCHISE RESALES

A Discovery Map International tourist map with a magnifying glass highlighting a specific area.

Buy a Discovery Map Franchise

Discovery Map is a travel and tourism franchise that creates customized, hand-illustrated maps and guides to showcase local attractions, businesses, and points of interest. Founded in 1987, Discovery Map has grown to over 130 locations across the U.S. and Canada. The franchise specializes in designing engaging, informative maps that help visitors explore their destinations while providing advertising opportunities for local businesses. The brand emphasizes community connection and supports franchisees with comprehensive training, marketing resources, and operational guidance. With an initial investment ranging from $50,000 to $100,000 and a royalty fee of 6% on gross sales, Discovery Map offers a low-cost entry into the tourism industry. As travel continues to rebound from the pandemic, Discovery Map’s unique approach to tourism promotion is set to thrive, benefiting both local businesses and travelers.

Latest Resales

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Why buy a Discovery Map Franchise?

Discovery Map offers a low-cost entry into the growing tourism industry, with an initial investment range of $50,000 to $100,000 and a 6% royalty fee. Franchisees benefit from 40 years of industry experience and receive comprehensive training, both in-person and online, as well as access to a digital library of tutorial videos. The business model combines printed and digital advertising opportunities, allowing franchisees to support local businesses while engaging travelers. As travel continues to grow, Discovery Map’s unique hand-illustrated approach provides franchisees with a niche market advantage. For entrepreneurs passionate about community involvement and tourism, Discovery Map offers an exciting opportunity to promote local destinations and build connections within the community.

Discovery Map Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1974

    • Franchising Since

      1993

    • New Startup Cost

      $29,250 – $36,300

    • Avg. Resale Price

      Contact us for details
    Aerial view of the Discovery Map International headquarters building, surrounded by parked cars and green hills in the background.

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      20%

      of then-current Franchise Fee

    • Royalty Fee

      10%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales (not currently collected)

    Person's hands using a pen to work on a detailed Discovery Map laid on a table, with additional sketches nearby.

  • Unit Performance

    • Total Units *

      116

    • New Units Opened *

      4

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $58,171

    * Based on 2024 data reported in the 2025 FDD
    A group of people working with Discovery Maps, with one person reading a Discovery Map International card aloud.

Discovery Map – Additional  Information

  1. Training & Support

    Discovery Map provides extensive support to its franchisees to ensure their success in the tourism and advertising industry. New franchisees receive up to five days of initial training at the corporate headquarters, covering operations, sales techniques, and marketing strategies. Ongoing support includes a dedicated franchise support team, marketing resources, a proprietary map production system, and digital innovation updates, ensuring franchisees stay competitive in their markets.

  2. Ideal Owner

    The ideal Discovery Map franchisee is a creative individual with a passion for promoting local tourism and businesses. They should be organized, customer-focused, and adept at managing relationships with local businesses and clients. A background in marketing, tourism, or graphic design is advantageous, along with strong communication skills to effectively promote local attractions and services through engaging map designs and community involvement.

  3. Recognition & Awards

    Discovery Map has been recognized for its significant impact on the travel and tourism industry. In 2024, it received the Best Ever You Award for Best Products, celebrating its innovative approach to tourism and advertising. The brand is well-regarded for its hand-drawn maps that are both functional and visually appealing, helping travelers discover local businesses and attractions while fostering strong community engagement. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The U.S. tourism market is projected to reach $1.8 trillion by 2027, growing at a CAGR of 6% from 2022. Discovery Map, which specializes in creating custom maps and guides for travelers, is strategically positioned to capture a portion of this growth. The brand's commitment to quality, local expertise, and partnerships with tourism boards has enabled it to establish a strong foothold in the expanding tourism sector, attracting both visitors and local businesses.

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