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Buy a Dog Haus Franchise

Dog Haus is a craft-casual restaurant franchise founded in Pasadena, California, in 2010 and franchising since 2013. The brand coined its own “Craft Casual” category, sitting above traditional fast food with made-to-order hot dogs, handcrafted Haus Sausages and burgers served on grilled King’s Hawaiian rolls.

Proteins are hormone- and antibiotic-free, including Creekstone Farms Black Angus beef, Duroc pork and plant-based options from Impossible Foods and Beyond Meat. The menu extends through sub-brands such as Bad-Ass Breakfast Burritos and Big Belly Burgers, and the concept targets diners who linger over a meal rather than grab-and-go, building a loyal local following.

The company operates an established network of locations across the U.S., expanding into newer markets such as Texas and Louisiana, with formats that include larger Biergarten units. In 2024 Dog Haus gained high-profile backing when Jake Paul joined as a franchisee and board member, as the brand marked its 15th year.

Latest Resales

  • There are currently no Dog Haus resales available

Why buy a Dog Haus Franchise?

Buying a Dog Haus franchise offers entry into the resilient, growing fast-casual segment with a differentiated “Craft Casual” concept that competes on quality rather than price. Proprietary recipes, premium ingredient partnerships with Creekstone Farms and King’s Hawaiian, and a recognizable sweet-and-savory signature have built a following that supports repeat traffic and strong average unit volumes at established locations.

Franchisees plug into a built-out support system: national and regional marketing, co-op advertising, social and SEO programs, a customer loyalty app, and continual menu innovation through sub-brands that open additional dayparts and revenue streams. The multi-format model, including higher-volume Biergarten units, gives owners several ways to scale.

Dog Haus Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2013

    • New Startup Cost

      $357,437 – $625,800

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $17,500

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      59

    • New Units Opened *

      7

    • Units Transferred *

      10

    • Avg. Unit revenue *

      $1,447,569

    * Based on 2024 data reported in the 2025 FDD

Dog Haus – Additional  Information

  1. Training & Support

    Dog Haus provides incoming franchisees with 40 hours of classroom instruction and 102 hours of on-the-job training, backed by continuing field operations support. Owners run the business on proprietary software and a branded customer loyalty app, and receive ongoing marketing help including national and regional campaigns, co-op advertising, and social media and SEO support. Resale buyers should confirm with Dog Haus what transfer training and software and loyalty-app access carry over to a new owner, plus the training status of existing staff.

  2. Ideal Owner

    The Dog Haus model suits hands-on, hospitality-minded operators rather than absentee investors, as the franchisor does not permit absentee ownership. Owners should be comfortable leading and scheduling restaurant teams, holding food-quality and service standards, and engaging the local community to build a loyal base. Prior restaurant experience is helpful but not required, since structured training is provided. The role is operations-led and people-driven, rewarding owners who enjoy a fast-paced, guest-facing environment and consistent on-site execution.

  3. Recognition & Awards

    Dog Haus has earned recognition across the restaurant and franchising press. Franchise Times named it a "Top Brand to Buy" (ZOR Award, 2022), and Fast Casual ranked it #6 on its Top 100 Movers & Shakers (2021). It also won Nation's Restaurant News' MenuMasters "Menu Trendsetter" award (2020), placed #12 on Restaurant Business's Future 50 fastest-growing concepts (2020), and was named a top hot dog franchise by Entrepreneur (2020). For resale buyers, recognition should be weighed alongside the unit's local reviews, reputation and community visibility.

  4. Industry / Market

    Dog Haus competes in the U.S. fast-casual dining segment, one of the strongest performers in restaurants. Technavio projects the U.S. fast-casual market to grow by $97.2 billion between 2025 and 2030, a 14% annual rate, driven by demand for quality ingredients, customization and sit-and-stay convenience. Appetite for premium, better-for-you and plant-based proteins continues to rise. For resale buyers, category momentum supports the concept, but local performance still hinges on a unit's market, competition and trade-area demographics.

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