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FRANCHISE RESALES

Buy a Dog Training Elite Franchise

Dog Training Elite is an in-home, mobile dog training franchise built around personalized, one-on-one programs that train both the dog and the owner. Founded by a Marine veteran in 1995 and franchising since the mid-2010s, the family- and veteran-owned brand is based in Lehi, Utah and has grown to more than 300 territories across the United States.

The business covers a broad service range: obedience and puppy training, service and therapy dog work, anxiety and aggression behaviour modification, personal protection, and ongoing group classes. Trainers use a balanced, positive-reinforcement approach and work in the client’s home and local community rather than a fixed facility, which keeps the model mobile and low-overhead.

Operating under franchisor Dog Training Elite Franchising, LLC, the brand assigns each franchisee an exclusive, protected territory and sells in multi-territory packages. Revenue blends one-off program fees with repeat group-class and follow-on services, giving owners several ways to build local demand in a category tied to steady pet ownership.

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Why buy a Dog Training Elite Franchise?

Buying a Dog Training Elite franchise gives an owner a recognised brand in a resilient pet-care category, with a service mix spanning everyday obedience through higher-value service-dog, therapy-dog and protection work. The home-based, mobile model needs no retail lease or build-out, which keeps fixed costs low and lets an owner scale by adding trainers and territories rather than square footage.

As a veteran-founded brand, Dog Training Elite carries a clear identity and structured operating systems, backed by franchisor support across operations, marketing, IT and trainer development. The diversified service menu and recurring group classes give owners more than a single revenue line, useful in a market where pet owners spend consistently on their animals.

Dog Training Elite Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2015

    • New Startup Cost

      $173,550 – $203,250

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $110,000

      for new territories

    • Transfer Fee

      $10,000

      plus applicable broker fees; separate $15,000 Transfer Training Fee

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      395

    • New Units Opened *

      30

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $293,692

    * Based on 2023 data reported in the 2024 FDD

Dog Training Elite – Additional  Information

  1. Training & Support

    New owners attend an initial “bootcamp” held in Sandy, Utah, combining roughly 23–58 hours of in-class instruction with 71–100 hours of on-site training, plus operational coaching before and after. Advanced courses cover force retrieval and leader-of-the-pack work, and the franchisor provides a further three days of trainer or administrative support after about six months of operating. Ongoing help spans operations, marketing, IT and regional-manager field visits. Resale buyers should confirm with Dog Training Elite what bootcamp and transfer training is available to incoming owners and any new trainers.

  2. Ideal Owner

    Dog Training Elite suits sales-oriented, community-minded operators who enjoy both animals and people; no prior dog-training experience is required, as the franchisor certifies owners and trainers. The model is operations- and staffing-led: owners either train themselves or recruit and manage a team of certified trainers while driving local marketing and lead generation. The franchisor recommends but does not require the owner to supervise day-to-day, so a trained manager can run operations, making it workable for hands-on or semi-absentee owners comfortable building referrals and overseeing service quality.

  3. Recognition & Awards

    Dog Training Elite ranked #146 on Entrepreneur's 2024 Franchise 500, climbing 80 spots from the prior year, and has been named America's #1 Dog Training Franchise by Franchise Dictionary. The brand also promotes its veteran-owned status and 40+ years of training expertise, and its growth past 300 territories reflects strong franchisee adoption. Customer reviews across local units are consistently positive. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and referral strength, which drive demand at the unit level.

  4. Industry / Market

    Dog Training Elite operates in the US pet-care market, where roughly 87 million households own a pet and dogs remain the most common companion animal. US pet industry spending reached about $150 billion in 2024 (APPA), with services such as training, grooming and boarding among the faster-growing segments as owners invest more in behaviour and wellness. Demand for service, therapy and anxiety-related training has risen alongside mental-health awareness. The category is relatively resilient, since owners keep spending on pets across economic cycles—useful context for resale buyers assessing a territory's recurring demand.

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