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Buy a Domino’s Pizza Franchise

Domino’s Pizza LLC is the world’s largest pizza delivery and carryout franchise, founded in 1960 and headquartered in Ann Arbor, Michigan. With over 7,000 U.S. locations and more than 20,000 stores globally, Domino’s has built a dominant presence through a focus on quality pizza, innovative technology, and efficient delivery. The brand offers traditional, non-traditional, and transitional store formats, serving customers via delivery, carryout, and dine-in where applicable. Domino’s is renowned for its user-friendly ordering app, extensive menu, and commitment to customer satisfaction. The franchise model emphasizes internal promotion, with over 95% of U.S. franchisees having started as employees, ensuring deep operational knowledge and commitment. This approach, combined with strong brand recognition and a robust support system, makes Domino’s a leader in the quick-service pizza industry.

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Why buy a Domino’s Pizza Franchise?

Owning a Domino’s franchise offers the opportunity to join a globally recognized, market-leading brand with a proven business model and strong unit economics. The franchise benefits from extensive corporate support, a loyal customer base, and innovative technology that drives sales and efficiency. With relatively moderate startup costs ($156,450 to $743,500), ongoing royalties of 5.5%, and marketing fees between 5% and 8%, franchisees can build a profitable business in a recession-resistant industry. Domino’s emphasis on promoting from within ensures franchisees understand the business deeply, contributing to a very low failure rate and high potential for long-term success.

Domino’s Pizza Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $156,450 – $743,500 (traditional store); $107,450 – $709,500 (non-traditional)

  • Royalty

    • Royalty Fee

      5.50%

  • Training & Support

    • Initial training at corporate/regional centers

    • Ongoing support

Domino’s Pizza – Additional  Information

  1. Franchisee Support

    Domino’s offers comprehensive franchisee support including extensive initial training, ongoing operational assistance, marketing support, site selection guidance, and lease negotiation help. Franchisees benefit from proprietary technology platforms and a centralized supply chain that ensures product quality and consistency. The company’s commitment to franchisee success is reflected in its low failure rate and continuous development programs.

  2. Accolades & Awards

    Domino’s consistently ranks as the #1 pizza chain globally by sales and store count. It has been recognized for innovation in delivery technology and customer service. The brand is publicly traded (NYSE: DPZ) and has earned accolades for its inclusive workplace and community engagement initiatives, including partnerships with charitable organizations like St. Jude Children’s Research Hospital.

  3. Industry / Market

    The pizza delivery and carryout market is a multi-billion-dollar industry with steady growth fueled by consumer demand for convenience and quality. Domino’s leads this sector with $4.48 billion in revenue in 2023 and continues to expand with over 700 new global stores added recently. The brand’s investment in technology and delivery innovation positions it well to capitalize on evolving consumer trends and urbanization.

  4. Ideal Owner

    The ideal Domino’s franchisee is an entrepreneur with strong operational skills and a commitment to hands-on management. Prospective franchisees must have at least one year of experience as a Domino’s store general manager or supervisor, ensuring familiarity with the brand’s systems and culture. Financially, candidates need a minimum net worth of $250,000 and $75,000 in liquid assets. Franchisees should be motivated, customer-focused, and ready to engage deeply in daily store operations.

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