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FRANCHISE RESALES

Buy a Dream Vacations – CruiseOne Franchise

Dream Vacations and CruiseOne are sister home-based travel agency franchises operated by World Travel Holdings, one of the largest sellers of cruise and leisure travel in North America. Franchise owners sell cruises, tours, resort stays, vacation packages and travel insurance, serving leisure travellers, groups and repeat clients who prefer booking through a personal advisor rather than a website.

CruiseOne began franchising in the early 1990s, with the Dream Vacations brand launched in 2016; the two run on a shared system supporting more than 2,200 franchise owners across the United States. The model is fully home-based, with no storefront, inventory or required staff. Owners book through proprietary technology including the Cruise Control booking engine, backed by exclusive supplier agreements with leading cruise lines and tour operators.

The brand positions itself as a low-cost, flexible business built on the buying power of a major travel parent, with national marketing, a recognised consumer brand and an owner community that includes a large base of military veterans.

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Why buy a Dream Vacations – CruiseOne Franchise?

Buying a Dream Vacations-CruiseOne franchise gives an owner an established travel brand in a leisure-travel category that has rebounded strongly and continues to grow. The main advantage is the buying power of World Travel Holdings: exclusive supplier agreements with major cruise lines and tour operators, among the industry’s highest commission levels, and national marketing and brand recognition that an independent advisor would struggle to match.

The home-based model keeps overhead low, with no lease, inventory or required staff, and owners set their own hours and growth goals. Revenue can build through repeat clients, group bookings and referrals, supported by the Cruise Control booking engine, CRM tools and turnkey marketing programs. Strong franchisee-satisfaction rankings and a large veteran-owner community point to a well-supported network.

Dream Vacations – CruiseOne Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2016

    • New Startup Cost

      $12,595 – $20,970

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $10,500

      for new territories

    • Transfer Fee

      $3,500

    • Royalty Fee

      1.5–3%

      of Gross Revenue

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      2175

    • New Units Opened *

      378

    • Units Transferred *

      20

    • Avg. Unit revenue *

      $587,845

    * Based on 2024 data reported in the 2025 FDD

Dream Vacations – CruiseOne – Additional  Information

  1. Training & Support

    Incoming owners complete a weeklong intensive initial training course (82 classroom hours) that earns 40+ CLIA elective credits toward Certified Cruise Counselor certification, then gain access to more than 1,500 online modules covering cruise lines, destinations, sales and technology. Ongoing support includes a dedicated Business Development Manager, the proprietary Cruise Control booking and CRM systems, turnkey marketing programs, regional training, summits and an online Business Center. Resale buyers should confirm with Dream Vacations what onboarding and Cruise Control system access transfers when an existing agency changes hands.

  2. Ideal Owner

    The model suits self-motivated, sales-oriented people who enjoy building client relationships and are comfortable working independently from home. No travel-industry experience is required, since training covers products, booking systems and sales, but owners should be organised, service-minded and willing to market themselves locally to build a client base. It rewards networkers and strong communicators who can turn first-time bookings into repeat and group business. The low-overhead structure also fits part-time starters, career-changers and the brand's large community of military veterans.

  3. Recognition & Awards

    Dream Vacations-CruiseOne has been Entrepreneur's #1-ranked travel agency franchise for five years running (2022-2026), is a Franchise 500 Hall of Fame member, and placed #4 among Entrepreneur's Fastest-Growing Franchises in 2026. Franchise Business Review has recognised it for franchisee satisfaction, low cost and as a top franchise for women, and named it a Most Innovative Franchise in 2025. It also ranks among the top franchises for military veterans (Military Times #1 since 2014) and earns industry honours such as the Travvy Awards. Resale buyers should weigh brand recognition against the specific agency's local reputation and reviews.

  4. Industry / Market

    The US travel agency market has proved resilient and is growing: Phocuswright reports US travel agency sales rising around 9% in both 2024 and 2025, led by leisure agencies. Demand for cruises and complex, experience-led trips keeps sending travellers back to personal advisors for planning, value and problem-solving that booking sites do not provide. Domestic leisure travel spending is forecast near $909 billion in 2026 (U.S. Travel Association). For resale buyers, a home-based agency's value rests on its client relationships and repeat bookings, so the strength of an existing book of business matters more than location.

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