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FRANCHISE RESALES

Buy a Drybar Franchise

Drybar is a premium blow dry bar franchise built around one focused service: professional blowouts, with no cuts and no color. The concept started with founder Alli Webb in 2008, who opened the first Drybar shop in Brentwood, California in 2010 and grew it into a network of roughly 185 to 200 locations worldwide. The brand began franchising in 2012.

Shops earn revenue through individual blowouts, a recurring membership programme, premium add-on treatments such as scalp and conditioning services, and retail product sales. Most locations sit in upscale lifestyle centres and run on a manager-led model, with a Designated Manager handling day-to-day operations and a team of stylists delivering the service.

Drybar shops are franchised through WellBiz Brands, a multi-brand network operating since 1996 whose portfolio also includes Elements Massage, Radiant Waxing, Amazing Lash Studio and Fitness Together. Membership in that network gives owners shared support systems and cross-brand expansion options. The brand’s main differentiator is its narrow, highly repeatable service menu and a recognised consumer name in the premium beauty segment.

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Why buy a Drybar Franchise?

The case to buy a Drybar franchise rests on a focused, recurring-revenue model in a category that has stayed resilient through changing economic conditions. By limiting the menu to blowouts and add-on styling, the business avoids the overhead and complexity of full-service salons while building predictable income through monthly memberships, with locations averaging several hundred active members.

The manager-led structure suits owners who want to scale rather than stand behind the chair, and many franchisees operate multiple units. Backing from the WellBiz Brands network adds established operating systems, marketing support and cross-brand growth options that an independent salon would have to build alone. The brand’s name recognition, partly carried by founder Alli Webb’s public profile, gives a new owner local credibility from day one.

Drybar Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2012

    • New Startup Cost

      $409,979 – $1,029,249

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      50%

      of the then-current initial franchise fee

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Receipts

  • Unit Performance

    • Total Units *

      176

    • New Units Opened *

      30

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $855,793

    * Based on 2025 data reported in the 2026 FDD

Drybar – Additional  Information

  1. Training & Support

    Incoming owners inherit Drybar's established operating systems. Operations run on a 345-page manual known as the Drybar Bible and the proprietary WellBizONE platform, which handles scheduling, marketing automation, POS and financial reporting, backed by IT help-desk support from the Denver Support Center. Ongoing support includes 1:1 weekly local-store-marketing coaching, seasonal and membership campaigns, annual conferences, regional meetings and an active owner network. Buyers of an existing Drybar shop should confirm what transfer training and WellBizONE access the franchisor provides to new ownership and existing staff.

  2. Ideal Owner

    Drybar suits a business-minded owner rather than a hairstylist; no beauty-industry background is required. The manager-led model fits people who are comfortable recruiting and leading a stylist team, overseeing a Designated Manager, and driving membership sales and local marketing. Strong people skills and a focus on premium customer experience matter more than technical styling ability. The model appeals to hands-on local operators and to multi-unit investors building a portfolio, though new owners should expect to be closely involved through launch, including weekends.

  3. Recognition & Awards

    Drybar was ranked in Entrepreneur's 2026 Franchise 500 (debuting at #482) and has appeared in the listing across multiple years. Founder Alli Webb has drawn wide media recognition, including Fast Company's Most Creative People in Business and Fortune's 40 Under 40, and appeared as a guest shark on ABC's Shark Tank in 2019, lending the brand strong consumer awareness. It is backed by the WellBiz Brands network, franchising since 1996. For resale buyers, brand recognition should be weighed alongside the specific shop's local reviews, membership loyalty and community standing.

  4. Industry / Market

    Drybar operates in the US hair salon market, estimated at roughly $60 billion by IBISWorld and growing at about 5.5% a year over the past five years. Within it, blow dry bars occupy a premium, experience-led niche driven by demand for convenient styling, event and occasion grooming, and steady self-care spending. The membership format encourages repeat visits, smoothing the seasonality that affects one-off salon work. For resale buyers, local demographics and disposable income in the specific territory strongly shape demand for a premium blowout concept.

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