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FRANCHISE RESALES

A Dunkin’ shop and drive-through are lit up at night under a starry sky, with a large illuminated sign in the car park.

Buy a Dunkin’ Franchise

Dunkin’ is a quick-service coffee and baked goods brand founded in 1950 in Quincy, Massachusetts. Originally named Dunkin’ Donuts, the brand rebranded to Dunkin’ in 2019 to reflect a deliberate shift toward a beverage-forward menu. It is now owned by Inspire Brands, a multi-brand restaurant company whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, SONIC, and Jimmy John’s.

With more than 14,000 locations across nearly 40 global markets, Dunkin’ is the largest coffee and donuts brand in the United States. The menu focuses on coffee, espresso, cold brew, Nitro, and Refreshers alongside donuts, breakfast sandwiches, and bagels. Locations operate in multiple formats, from freestanding drive-thru units to compact inline and endcap configurations.

The brand targets morning commuters and regular coffee drinkers through high-frequency, low-ticket transactions, backed by the Dunkin’ Rewards loyalty program and a national marketing platform. Franchise units operate within licensed territories, with Inspire Brands’ shared services providing operational systems, technology, and collective marketing infrastructure. Multi-unit ownership is common across the Dunkin’ network.

Latest Resales

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Why buy a Dunkin’ Franchise?

Buying a Dunkin’ franchise means joining one of the most recognized brands in American quick service, with decades of built-in customer habit and a beverage-led model that generates daily repeat visits. The Dunkin’ Rewards loyalty program links customers to specific locations, giving an established unit a measurable repeat-visitor base that a buyer can review during due diligence.

Membership in the Inspire Brands system brings franchisees access to collective media buying, national PR, culinary innovation, and revenue management platforms. Known partnerships including JetBlue reinforce Dunkin’s presence in commuter and travel channels. The brand has spent four consecutive years in the Entrepreneur Franchise 500’s Top 10, most recently ranked #3 in 2026, reflecting sustained franchise-market standing.

Dunkin’ Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1950

    • Franchising Since

      1955

    • New Startup Cost

      $532,400 – $1,832,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000 - $90,000

      for new territories

    • Transfer Fee

      Varies

      based on Gross Sales; +$12,500 (Dunkin) or $20,000 (Combo) first 3 years

    • Royalty Fee

      5.90%

      of Gross Revenue

    • Marketing Fee

      5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      8780

    • New Units Opened *

      314

    • Units Transferred *

      241

    • Avg. Unit revenue *

      $1,372,069

    * Based on 2025 data reported in the 2026 FDD

Dunkin’ – Additional  Information

  1. Training & Support

    Dunkin' franchisees receive initial and ongoing training, with the franchisor's program covering 210–415 hours of on-the-job instruction and 56.5–71.5 hours of classroom training. A Dedicated Franchise Business Consultant provides ongoing operational support on performance and best practices. The Inspire Brands platform delivers restaurant technology, supply chain support, reporting tools, and marketing infrastructure including the Dunkin' app and Rewards loyalty system. Resale buyers should confirm what initial training and system access transfers to incoming owners when a unit changes hands.

  2. Ideal Owner

    The Dunkin' model suits operators comfortable managing multi-person teams in a fast-paced, customer-facing environment. Day-to-day ownership centers on staff scheduling, crew performance, inventory management, and maintaining service speed during high-traffic morning periods. Industry experience in foodservice is beneficial but not required; Dunkin' training covers the brand's systems and standards. The common multi-unit structure in the Dunkin' network makes it a strong fit for experienced franchise operators looking to manage multiple locations within a defined system.

  3. Recognition & Awards

    Dunkin' ranked #3 in the 2026 Entrepreneur Franchise 500, its fourth consecutive year in the Top 10, and was also named #1 in the Coffee category in Entrepreneur's Best of the Best rankings, #3 in Top Food Franchises, and #10 in Fastest-Growing Franchises. The brand maintains partnerships with JetBlue and Keurig that sustain consumer visibility across travel and retail channels. The Dunkin' Joy in Childhood Foundation, supported by Dunkin' and its franchisees, has granted more than $70 million to charitable organizations since its 2006 launch.

  4. Industry / Market

    The US quick-service restaurant market was valued at approximately $248.8 billion in 2024, with projected annual growth of around 3.7% through the early 2030s. Within this, the US specialty coffee market was estimated at $47.8 billion in 2024, driven by strong consumer demand for on-the-go beverage options. Morning daypart traffic has proved resilient across economic cycles, as coffee and light breakfast purchases are habitual rather than discretionary for most customers. For resale buyers, location trade area, commuter traffic volume, and proximity to competing chains are key variables in assessing unit-level performance.

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