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FRANCHISE RESALES

Buy an EagleRider Franchise

EagleRider is the world’s largest motorcycle rental and touring franchise, founded in 1992 in Newport Beach, California, and franchising since 1997. The brand pioneered the Harley-Davidson motorcycle rental concept and the guided motorcycle tour business, growing into an international network with locations in key US tourist destinations and major markets.

Franchisees operate powersport rental facilities with a fleet covering motorcycles, ATVs, dirt bikes, side-by-sides, and scooters from brands including Harley-Davidson, BMW, Honda, Kawasaki, Indian Motorcycle, Triumph, and Yamaha. Revenue comes from short-term rentals, one-way trips between network locations, guided touring packages, and related apparel and merchandise.

The brand’s central reservations department takes bookings for all franchise locations seven days a week, and EagleRider’s worldwide connections to tour and travel companies drive reservation volume, particularly for longer-duration rentals. The network’s one-way rental capability, which allows riders to pick up a motorcycle at one location and return it at another, is a structural differentiator not available to standalone rental operators.

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Why buy an EagleRider Franchise?

Choosing to buy an EagleRider franchise means aligning with the category’s dominant brand in a growing experiential travel market. The network structure delivers a built-in booking engine via EagleRider’s central reservations department and worldwide tour-operator connections, which channel volume that standalone rental businesses cannot match.

EagleRider’s long-standing relationship with Harley-Davidson reinforces the brand’s credibility with core motorcycle-enthusiast customers. Each franchisee receives a dedicated micro-website on EagleRider.com, giving locations a 24/7 online booking presence from day one. The brand’s 30-plus years of operating history and position as the creator of the guided motorcycle touring model means consumer recognition is strong in key tourist destinations.

EagleRider Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $68,400 - $216,500

  • Royalty

    • Royalty Fee

      10%

  • Training & Support

    • 2 days on the job training

    • 4 days classroom training

    • Ongoing support

    • Marketing support

EagleRider – Additional  Information

  1. Training & Support

    EagleRider's initial training covers four days of classroom instruction and two days of on-the-job training at World Headquarters in Hawthorne, California, addressing reservation systems, fleet logistics, tours, safety, marketing, and operations. Ongoing support comes from franchise consultants and operations managers who assist with business planning, performance, and daily operational guidance. Franchisees access proprietary reservation software and a central reservations department that takes bookings seven days a week. Resale buyers should confirm what training and reservation system access transfer with the ownership change.

  2. Ideal Owner

    The ideal EagleRider franchisee is operations-oriented and comfortable managing a physical facility, a rotating fleet of premium powersport equipment, and customer-facing staff. Strong customer service instincts matter; the business relies on delivering memorable experiences to enthusiasts and travellers with high expectations. Prior experience in rentals, tourism, or powersports is useful but not required. The model suits hands-on operators comfortable with fleet management, local travel-partner relationships, and the seasonal patterns common in tourism-dependent businesses.

  3. Recognition & Awards

    EagleRider has appeared in Entrepreneur Magazine's Franchise 500, ranking #309 in 2010 and improving to #202 in 2011, reflecting recognition of the brand's growth during that period. As the pioneer of motorcycle rental franchising and the creator of the guided touring concept in North America, the brand carries category-level recognition that extends beyond formal award cycles. For resale buyers, local visibility confirmed through customer reviews, travel platform presence, and referral relationships with tour operators provides the most current indicator of unit-level strength.

  4. Industry / Market

    The US motorcycle rental market is growing at around 9-10% annually through the early 2030s, driven by consumer demand for experiential leisure and adventure tourism. Demand concentrates in states with strong scenic riding corridors — California, Arizona, Nevada, Colorado, and the Mountain West — and popular coastal routes. Seasonal patterns are pronounced, with peak demand from spring through autumn in most markets. For resale buyers, a unit's location within a high-traffic tourism corridor is the primary driver of performance, making territory position a key area of due diligence.

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