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FRANCHISE RESALES

Buy an East Coast Wings + Grill Franchise

East Coast Wings + Grill is a full-service casual dining franchise built around buffalo wings, founded in 1995 in Winston-Salem, North Carolina, and franchising since 2003. The brand operates as a neighborhood restaurant with broad appeal across families, local groups, and all income levels, positioned as a community dining destination rather than a sports bar.

The menu is built around 50+ award-winning wing flavors across 7 heat levels, creating more than 420 distinct combinations. Alongside wings, franchisees serve signature burgers, flatbreads, skillets, and craft beers within an inviting atmosphere centered on guest hospitality. Locations operate in inline or end-cap retail formats, with no requirement for a freestanding building.

East Coast Wings + Grill has grown its presence primarily along the East Coast, with active expansion into new markets. The franchisor holds memberships in the International Franchise Association and the National Restaurant Association, and positions the model explicitly around franchisee financial performance through its Driven by Unit Level Economics operating philosophy.

Latest Resales

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Why buy an East Coast Wings + Grill Franchise?

East Coast Wings + Grill has built a loyal following in the secondary and tertiary markets where it operates, giving established locations community recognition that a new entrant would need years to develop. The brand’s focus on consistent same-store sales performance and strong unit-level returns reflects a franchisor explicitly oriented around franchisee financial outcomes, not just brand growth.

The inline or end-cap location format keeps physical footprint costs lower than freestanding restaurant concepts. Franchisor supply chain and vendor partnerships help manage food costs, and the guest loyalty program supports repeat visit frequency. To buy an East Coast Wings + Grill franchise is to acquire into a system with over two decades of operational refinement and documented franchisee satisfaction, backed by recurring third-party recognition from Franchise Business Review.

East Coast Wings + Grill Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1995

    • Franchising Since

      2004

    • New Startup Cost

      $419,400 – $1,228,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $7,000

      plus expenses (mileage, airfare, lodging)

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales or $2 min

  • Unit Performance

    • Total Units *

      34

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,143,493

    * Based on 2024 data reported in the 2025 FDD

East Coast Wings + Grill – Additional  Information

  1. Training & Support

    New franchisees complete 48 hours of classroom training and 195 hours of on-the-job training covering operations, culinary, marketing, supply chain, and financial management. Ongoing support is delivered through an LMS platform, regular operations team visits, and monthly P&L reviews to keep individual units on target with key performance indicators. Franchisees receive a local store marketing toolbox and access to a franchisor-managed loyalty program and social media marketing. Resale buyers should confirm what initial training and LMS platform access are provided to incoming ownership when a location changes hands.

  2. Ideal Owner

    East Coast Wings + Grill suits community-engaged operators comfortable managing restaurant teams and delivering consistent hospitality. The model is staffing-led and customer-facing, requiring strong front- and back-of-house management alongside local marketing and community outreach. Process discipline is important for food cost management and meeting operational KPIs. Prior restaurant experience is beneficial; candidates without a food service background should assess the full-service model's operational demands before proceeding.

  3. Recognition & Awards

    Franchise Business Review has named East Coast Wings + Grill to its Top 200 Franchises and Top Culture lists in 2026, following a 2024 Franchisee Satisfaction Award and consecutive Top 50 rankings from 2012 through 2023. The brand has been cited as a Top Food Franchise of 2022 and listed among the "Future 50" fastest-growing small chains in America. The brand's signature wing sauce has won the Best Hot Sauce award at the National Buffalo Wing Festival. East Coast Wings + Grill is a member of the International Franchise Association and the National Restaurant Association.

  4. Industry / Market

    The US full-service restaurant market was valued at approximately $362 billion in 2025 and is projected to grow steadily on sustained consumer demand for sit-down dining experiences. Wings-focused casual dining draws a broad, repeat-visit customer base across families and community groups. East Coast Wings + Grill operates primarily in secondary and tertiary markets, where limited local dining alternatives and community familiarity can support durable customer loyalty. Resale buyers should factor local competition, territory demographics, and regional brand recognition into their market assessment.

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