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FRANCHISE RESALES

Buy an Easyhome Franchise

easyhome is Canada’s largest lease-to-own company by store count, offering brand-name household furniture, appliances and electronics through flexible lease agreements to consumers across Canada. Launched in 1990 and headquartered in Mississauga, Ontario, the brand is a subsidiary of goeasy Ltd. (TSX: GSY), a publicly listed Canadian company that also operates easyfinancial, a non-prime consumer lending division.

The model works through weekly or monthly lease agreements with no credit check and no down payment required. Customers may own the product at the end of the lease term or terminate their lease at any time without penalty. The format serves consumers with limited credit access, those in transitional living situations, and those who prefer flexible access to home goods over a long-term financial commitment.

As at the end of 2024, easyhome operated 134 locations across Canada, including 34 franchised stores. The brand began franchising in 2006 and focuses exclusively on the Canadian market. Many easyhome locations also offer easyfinancial unsecured lending products in-store.

Latest Resales

  • There are currently no Easyhome resales available
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Why buy an Easyhome Franchise?

Buying an easyhome franchise offers entry into Canada’s established lease-to-own category under a parent company with a publicly listed, multi-decade track record. The goeasy Ltd. infrastructure provides franchisees with brand recognition and operational systems built across 35 years as Canada’s largest lease-to-own operator.

The lease-to-own model has recurring revenue characteristics: customers pay weekly or monthly over an extended lease term, building a predictable portfolio within each store. Demand for flexible access to home goods holds up during economic downturns, as tighter credit conditions draw more consumers toward non-bank purchasing options. Franchisees in many locations can also offer easyfinancial lending products, which can expand per-customer revenue beyond the lease agreement.

Easyhome Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $500,000 – $750,000

  • Royalty

    • Royalty Fee

      4%–8%

  • Training & Support

    • Operational and sales training

    • Ongoing support

Easyhome – Additional  Information

  1. Training & Support

    easyhome franchisees receive operational and sales training from goeasy Ltd.'s established support infrastructure, with ongoing guidance covering marketing, store operations and compliance. Franchisees gain access to proprietary technology and reporting systems used across the network. Those in locations offering easyfinancial products also receive support on the lending side of the business. Resale buyers should confirm with goeasy what initial training and system access is provided to incoming ownership and what ongoing field support structures carry over with the store.

  2. Ideal Owner

    The ideal easyhome franchisee is comfortable managing a retail store that serves credit-constrained customers, building trust across long-term lease relationships. Strong people management skills are important, as the role involves staff oversight and active customer account management. Experience in retail, financial services or consumer-facing roles is an advantage, though the brand's training supports owners without prior category experience. The model is operations-led, with the owner managing merchandise, customer relationships and, in many locations, easyfinancial lending products offered in-store.

  3. Recognition & Awards

    easyhome operates under goeasy Ltd., which earned several recognitions in recent years: TIME Magazine's inaugural list of Canada's Best Companies (2025), 2024 Best Workplaces™ in Financial Services & Insurance, Waterstone Canada's Most Admired Corporate Cultures and placement on the 2024 Report on Business ranking of Canada's Top Growing Companies. goeasy is accredited by the Better Business Bureau and certified as a Great Place to Work®. For resale buyers, corporate-level recognition should be assessed alongside the individual location's local reputation and customer reviews.

  4. Industry / Market

    The Canadian lease-to-own category serves consumers who need flexible access to home goods without relying on traditional credit. goeasy Ltd. identified approximately 9.6 million Canadians as non-prime credit holders as at the end of 2024, carrying $231.4 billion in non-mortgage credit balances, indicating substantial demand for alternative purchasing access. Demand in this category holds up during economic softening as reduced credit availability expands the pool of potential customers. Resale buyers should assess the local market demographics, income profile and competitive environment when evaluating any specific easyhome location.

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