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FRANCHISE RESALES

Buy an Eat The Frog Fitness Franchise

Eat The Frog Fitness is a boutique group fitness franchise operating personalized studio training sessions. Founded in 2015 and franchising since 2016, the brand structures its program around four formats: Agility, Strength, Cardio, and Recovery. Each 57-minute class is calibrated to the individual member’s fitness level, designed to accommodate beginners and experienced athletes in the same session.

Studios use heart rate monitoring technology and a proprietary app to track performance and run member assessments every eight weeks. Both live in-studio and virtual sessions are available, with 24/7 studio access supported by certified coaches. Studio models run at 16, 20, and 24 stations, equipped with Concept II Rowers, Keiser Spin Bikes, Nubell weights, TRX, Alpha sandbags, and Trigger Point recovery tools.

The brand was co-founded by Olympic Decathlon Gold and Silver Medalist Bryan Clay, whose athletic background informs the science-driven training approach. In April 2024, Eat The Frog Fitness was acquired by Extraordinary Brands, a boutique fitness franchise platform that also holds Row House, Neighborhood Barre, CycleBar, and Rumble Boxing.

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Why buy an Eat The Frog Fitness Franchise?

Choosing to buy an Eat The Frog Fitness franchise means entering the boutique fitness sector with a clearly differentiated concept. The science-based programming, proprietary heart rate technology, and co-founder Bryan Clay’s Olympic athletic background give the brand a recognizable identity in a competitive market. The 24/7 access model and virtual session capability extend membership reach beyond peak-hour formats.

The studio model runs on a team of six to eight employees, with multiple revenue streams adding income diversification: membership dues, retail products, pay-to-participate challenges, hosted events, and corporate wellness programs. Operating under Extraordinary Brands connects franchisees to a multi-brand fitness platform with shared franchise development expertise and veteran discount eligibility.

Eat The Frog Fitness Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $49,000

    • Initial Investment

      $384,000 - $631,000

  • Royalty

    • Royalty Fee

      7%

  • Training & Support

    • 68 hours on the job training

    • 20 hours classroom training

    • Ongoing support

    • Marketing support

Eat The Frog Fitness – Additional  Information

  1. Training & Support

    Franchisees complete 20 hours of classroom training and 68 hours of on-the-job training, supplemented by a 5-day immersive Manager's Training at the corporate studio in Covington, Washington. Ongoing support includes newsletters, meetings and conventions, and online operational resources. The proprietary ETF app and heart rate monitoring hardware are central to the member experience and carry over with an operating unit. Resale buyers should confirm with Extraordinary Brands what onboarding training is provided to incoming owners and whether staff certifications transfer with the sale.

  2. Ideal Owner

    The ideal Eat The Frog Fitness franchisee is a hands-on operator comfortable managing a small team of certified coaches and front desk staff. Prior fitness industry experience is helpful but not required; business and management skills are the core requirement, as the model expects active owner involvement in day-to-day studio operations rather than a semi-absentee structure. Successful owners tend to be community-oriented, enthusiastic about health and wellness, and comfortable with the ongoing sales and marketing work needed to build and retain a local membership base.

  3. Recognition & Awards

    Eat The Frog Fitness draws credibility from co-founder Bryan Clay, a two-time Olympic Decathlon medalist who earned gold at the 2008 Beijing Games and silver at the 2004 Athens Games, also holding titles as three-time World Champion and four-time US National Champion. The brand has promoted a Net Promoter Score of 92 among its member base as a signal of customer satisfaction, though this figure originates from brand marketing. For resale buyers, local reputation including community reviews and studio membership retention is an important complement to brand-level recognition.

  4. Industry / Market

    US gym and studio memberships reached a record 77 million in 2024, with industry revenue estimated at approximately $45.7 billion in 2025 (IHRSA and IBISWorld data). Boutique fitness studios account for nearly half of US gym revenues, with specialist formats proving more resilient than big-box gyms by emphasizing community, coaching quality, and personalized results. Demand is driven by rising health awareness and technology integration, with mid-single-digit annual growth projected through 2030 from a strong post-pandemic recovery base.

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