FRANCHISE RESALES

Buy an Eat The Frog Fitness Franchise

ETF Fitness, also known as Eat The Frog Fitness, was founded in 2015 and began franchising in 2016. Co-founded by Olympic Decathlon Gold Medalist Bryan Clay and entrepreneur Joe Culver, the brand offers a boutique fitness training concept grounded in elite, science-based athletic training and personalized fitness prescriptions powered by AI technology. The franchise emphasizes small group training, customized nutrition, virtual training options, and 24/7 client access, aiming to provide flexible, effective workouts tailored to individual schedules. The name is inspired by Mark Twain’s quote encouraging tackling the hardest tasks first, reflecting the brand’s motivational approach to fitness.

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Why buy an Eat The Frog Fitness Franchise?

Investing in ETF Fitness offers entry into a unique, science-backed boutique fitness franchise with a strong motivational brand and cutting-edge AI technology. The relatively high initial investment ($522,000 to $706,500) reflects the quality and scale of the concept. Franchisees benefit from a proven training system and a growing market for personalized fitness solutions, making it an attractive opportunity for entrepreneurs seeking a premium fitness franchise with strong differentiation.

Eat The Frog Fitness Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $49,000

    • Initial Investment

      $384,000 - $631,000

  • Royalty

    • Royalty Fee

      7%

  • Training & Support

    • 68 hours on the job training

    • 20 hours classroom training

    • Ongoing support

    • Marketing support

Eat The Frog Fitness – Additional  Information

  1. Franchisee Support

    ETF Fitness provides an initial training program totaling 120 hours, including classroom and on-the-job training. Franchisees receive operational guidance but limited comprehensive technology or marketing support. The franchise offers territory protections and ongoing assistance to help owners manage their fitness studios effectively. However, franchisees are expected to have significant business and management experience or hire capable managers to run daily operations.

  2. Accolades & Awards

    The involvement of Bryan Clay, a highly decorated Olympian, lends credibility and recognition to the brand. The concept’s innovative use of AI and personalized training distinguishes it within the boutique fitness market.

  3. Industry / Market

    The boutique fitness industry is growing as consumers seek personalized, flexible workout options that fit busy lifestyles. ETF Fitness’s AI-driven, small group training model aligns well with trends favoring technology integration and individualized fitness experiences, positioning it for growth in a competitive sector.

  4. Ideal Owner

    The ideal ETF Fitness franchisee is a seasoned entrepreneur with strong business and management skills who can either manage the studio or hire a qualified manager. Owners should be passionate about fitness innovation and capable of delivering high-quality, personalized training experiences. Prior fitness industry experience is helpful but not mandatory.

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