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FRANCHISE RESALES

Group of diverse Ecomaids franchise members, in uniform, posing for a photo outdoors.

Buy an Ecomaids Franchise

ecomaids is a residential cleaning franchise built around non-toxic, environmentally responsible service. The brand cleans homes using Green Seal Certified and EPA Safer Choice products and a structured 64-point cleaning process, appealing to homeowners who want a thorough clean without the harsh chemicals used by conventional services. Founded in 2008 and franchising since 2009, ecomaids operates territory-based franchises across the United States.

The business is built on recurring revenue: most clients book weekly, bi-weekly or monthly service, and the brand reports that around 71% of revenue comes from repeat customers. Franchises run a low-overhead model with exclusive territories sized around target-income households, and owners typically manage trained cleaning teams rather than cleaning themselves. An in-house call centre handles inbound leads so owners can focus on operations and growth.

ecomaids is part of Happinest Brands, a multi-brand home-services franchisor whose portfolio also includes Lawn Doctor and Mosquito Hunters. The group provides shared franchise support infrastructure across its brands.

Latest Resales

  • There are currently no Ecomaids resales available

Why buy an Ecomaids Franchise?

The case to buy an ecomaids franchise centres on a differentiated position in a crowded cleaning market. While many cleaning companies compete on price alone, ecomaids built its brand around certified non-toxic products and a consistent service process, which appeals to health-conscious and environmentally minded households willing to pay for a premium clean.

The ownership model is designed for repeat business. A high share of revenue comes from recurring clients, which smooths cash flow compared with project-based work, and the home-based, low-overhead structure avoids the cost of retail premises. Owners benefit from an in-house call centre that fields leads, Preferred Franchise Pricing on Green Seal and EPA Safer Choice supplies, and the wider Happinest Brands network shared with Lawn Doctor and Mosquito Hunters.

Ecomaids Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2012

    • New Startup Cost

      $129,149 – $150,949

    • Avg. Resale Price

      Contact us for details
    Woman in blue Ecomaids uniform and gloves using eco-friendly cleaning spray and cloth to clean the kitchen window sill.

  • Franchise Fees

    • Initial franchise Fee

      $94,950

      for new territories

    • Transfer Fee

      50%

      of then-current initial license fee

    • Royalty Fee

      6.50%

      of Net Revenues

    • Marketing Fee

      10%

      of Net Revenues

    Franchisee cleaners undergoing training from an Ecomaids support staff member.

  • Unit Performance

    • Total Units *

      58

    • New Units Opened *

      5

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD
    Ecomainds environmentally friendly cleaning products.

Ecomaids – Additional  Information

  1. Training & Support

    Incoming owners complete a four-week onboarding programme that includes a week of immersive business training at the franchisor's Portland, Oregon facility. Ongoing support features weekly one-on-one calls with a dedicated business coach, field-representative support, a franchisee intranet, and sales, marketing and business-management tools, while an in-house call centre handles inbound customer leads. Resale buyers should confirm with ecomaids what onboarding and business-coach support the franchisor provides to incoming owners, and what intranet and call-centre access transfers with the unit.

  2. Ideal Owner

    ecomaids suits a hands-on local operator who is comfortable recruiting, training and managing cleaning teams rather than doing the cleaning personally. Day to day the role is operations- and people-led: scheduling crews, maintaining service quality, building customer relationships and driving local marketing. No cleaning-industry background is required, but owners should be organised, customer-focused and able to manage staff in a recurring-service business. An affinity for the brand's eco-friendly, community-minded values helps with client trust and team culture.

  3. Recognition & Awards

    ecomaids has ranked on Entrepreneur's Franchise 500, climbing to #72 in 2023 after placing #213 in 2022, and has featured in the list's Top Home-Based & Mobile Franchises category. Its products carry Green Seal Certification and EPA Safer Choice recognition, third-party certifications that underpin the brand's non-toxic positioning. ecomaids also draws on the credibility of parent company Happinest Brands, alongside Lawn Doctor and Mosquito Hunters. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and referral strength.

  4. Industry / Market

    The US house cleaning services market was valued at about $18 billion in 2024 and is projected to reach $26.8 billion by 2033, supported by dual-income households, time-pressed homeowners and steady demand for recurring residential cleaning. Rising consumer preference for non-toxic, environmentally safe products plays to ecomaids' certified green positioning. Cleaning demand tends to hold up across economic cycles, and recurring contracts add stability. For resale buyers, local household income and territory competition shape how much of that demand a specific unit can capture.

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