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FRANCHISE RESALES

Buy an Edible Arrangements Franchise

Edible — founded as Edible Arrangements® — is a gift and specialty food franchise built around fresh fruit arrangements, chocolate dipped strawberries, dessert boards, baked goods and floral gifts made for everyday celebrations and occasions. The brand was launched in 1999 in East Haven, Connecticut by founder Tariq Farid and began franchising in 2001.

Stores run a multi-channel model that pairs a retail storefront with e-commerce, same-day and scheduled delivery, and catering, so one location can serve walk-in shoppers, online customers and corporate gifting accounts. The brand has shortened its name to simply Edible® and now offers two formats: established Legacy stores and a newer NextGen store concept built around updated technology and layout. Edible Arrangements operates under parent company Edible Brands, with a footprint across the United States and Canada.

With more than 25 years in the category, Edible is a widely recognised name in food gifting, backed by a national e-commerce platform that routes online orders to local stores. The defining feature of the model is several revenue channels running through a single storefront.

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Why buy an Edible Arrangements Franchise?

Buying an Edible Arrangements franchise means stepping into one of the most recognised names in food gifting, a household brand with more than two decades of consumer marketing behind it. New owners step into demand that an independent gift business would have to build from scratch, plus an e-commerce engine that channels national online orders into local stores.

The multi-channel model spreads revenue across retail, delivery, catering and online gifting rather than relying on foot traffic alone, and franchisees market through Studio E, Edible’s in-house agency running national campaigns and loyalty programs. The category is gift-driven and recurs around birthdays, holidays and corporate occasions throughout the year, which has helped the brand stay relevant across economic cycles.

Edible Arrangements Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1999

    • Franchising Since

      2001

    • New Startup Cost

      $213,500 – $587,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5%

      of weekly Gross Sales or $200/week min

    • Marketing Fee

      3.50%

      of weekly Gross Sales

  • Unit Performance

    • Total Units *

      685

    • New Units Opened *

      2

    • Units Transferred *

      37

    • Avg. Unit revenue *

      $538,054

    * Based on 2024 data reported in the 2025 FDD

Edible Arrangements – Additional  Information

  1. Training & Support

    Incoming owners begin with Edible's Entrepreneurial Leadership Toolkit Certificate, a program accredited by Babson College, then in-depth operations and e-commerce training plus a five-day hands-on program at a corporate store with a certified manager, covering signature fruit arrangements, dessert boards, bakeshop items and floral designs. Marketing runs through Studio E, the in-house agency handling national campaigns, PR, social, email and loyalty. Ongoing support comes from regional directors and operations managers. Resale buyers should confirm what transfer training and platform access Edible provides when ownership changes.

  2. Ideal Owner

    Edible suits a hands-on, locally based operator who enjoys running a retail and delivery business and leading a small store team through busy gifting peaks. The model rewards owners who are strong on customer experience, daily operations and local marketing, and who can manage production quality and same-day fulfilment. Prior food or floral experience is not required, as training is built for both first-time and experienced franchisees, but comfort with retail operations, staffing and hands-on, community-focused selling matters most.

  3. Recognition & Awards

    Edible Arrangements is a long-standing name on Entrepreneur's Franchise 500, where it has historically ranked among the leading brands in the food-gifting category, and it has appeared on Entrepreneur's Top Global Franchises list. The brand also recognises operator performance internally through its Franchisee of the Year and Manager of the Year awards. Its franchise leadership training is accredited by Babson College, and decades of national advertising have built strong consumer recognition. For resale buyers, brand-level recognition should be weighed alongside the territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Edible operates in the US food gifting market, valued at roughly $42 billion across consumer and corporate buyers and projected to grow about 5% a year through 2028 (Freedonia). Demand is occasion-driven and recurs year-round through birthdays, anniversaries, holidays and corporate gifting, with seasonal peaks around Valentine's Day and Mother's Day. Growth in same-day delivery and online ordering has expanded how gifts are bought, favouring multi-channel operators. For resale buyers, local occasion demand and delivery reach shape an individual store's revenue base.

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