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FRANCHISE RESALES

Buy an Eggs Up Grill Franchise

Eggs Up Grill is a breakfast, brunch, and lunch franchise operating across more than 110 locations in the US. Founded in Pawleys Island, South Carolina in 1997, the brand serves a full daytime menu from 6 a.m. to 2 p.m., combining classic breakfast fare, brunch staples, and lunch options in a neighborhood-restaurant format built around community connection and repeat-visit hospitality.

The single-shift model, daytime only with no evening or late-night service, keeps labor costs and scheduling complexity lower than full-service restaurant concepts. Each location is locally owned and operated under a proven franchise system, with revenue streams covering dine-in, off-premise orders, and catering. Acquired by investment firm WJ Partners in 2018, the brand has grown substantially and now reports more than 190 locations open and in development.

Eggs Up Grill positions itself as the largest actively franchising brand in the better breakfast category, with a strong multi-unit operator culture: more than 60% of franchise partners own more than one location. The brand’s model is built around community-first identity, with each restaurant encouraged to build local recognition and loyal repeat-guest relationships.

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Why buy an Eggs Up Grill Franchise?

Buying an Eggs Up Grill franchise means entering a growing daytime dining category with a concept built around simplicity and hospitality. The single-shift model eliminates evening staffing and reduces labor overhead, an operational profile that appeals to portfolio operators seeking a concept with minimal scheduling overlap. Over 60% of franchise partners own multiple locations, reflecting confidence in the model’s scalability.

Franchisees benefit from a national supply network, the Egg Yolk University digital training and operations platform, and the Smile Society loyalty program launched in 2025. A preferred lending relationship with Apple Pie Capital supports reinvestment. The brand’s record of consecutive quarters of same-store sales growth provides a documented performance baseline for buyers to evaluate.

Eggs Up Grill Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1997

    • Franchising Since

      2018

    • New Startup Cost

      $821,500 – $1,141,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $22,500

      or 50% of Initial Franchise Fee, whichever greater

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1.60%

      of Gross Sales

  • Unit Performance

    • Total Units *

      86

    • New Units Opened *

      17

    • Units Transferred *

      7

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Eggs Up Grill – Additional  Information

  1. Training & Support

    Owner/operator training is held at the brand's training facility in Spartanburg, SC, covering all aspects of restaurant operations and administration: 21 hours of classroom instruction and 131 hours of on-the-job training. Ongoing access to Egg Yolk University, the brand's proprietary digital training and operational platform, supports continued learning for owners and staff. Franchisees benefit from a national supply network and ongoing technology, marketing, and operations support. Resale buyers should confirm with Eggs Up Grill what Egg Yolk University access and transfer training carry over when ownership changes.

  2. Ideal Owner

    The Eggs Up Grill model suits operators who are genuinely hospitality-oriented and comfortable managing a team in a structured restaurant environment. Prior foodservice experience is beneficial but not required; the brand's training program is designed for motivated operators new to the breakfast segment. Franchisees who perform well tend to be community-engaged, process-driven, and comfortable overseeing front-of-house and back-of-house teams within a consistent daily operating routine. The brand's multi-unit culture also makes it a fit for portfolio-minded operators seeking a daytime-only concept with minimal operational overlap.

  3. Recognition & Awards

    Eggs Up Grill has been named the No. 1 breakfast franchise in Entrepreneur Magazine's Franchise 500 for four consecutive years, including 2025, and ranked #143 overall in the 2026 Franchise 500. The brand also appeared on Franchise Business Review's Most Profitable Franchises list and received its Franchisee Satisfaction Award in 2025, and was included in the Franchise Times Top 400 and Nation's Restaurant News 100 Emerging Restaurant Chains. For resale buyers, this recognition signals system-level brand strength; individual unit performance will depend on local market position and operating history.

  4. Industry / Market

    The US breakfast and brunch restaurant segment generated an estimated $18.4 billion in category revenue in 2024, with growth projected to reach $34.7 billion by 2033 at roughly 7% annually (Market Intelo, 2025). Consumer demand for daytime dining has remained consistent across economic cycles, supported by affordable check averages and broad demographic appeal spanning families, remote workers, and retirees. For resale buyers, individual unit performance will reflect local factors: residential density, traffic patterns, and the frequency of the repeat customer base at the specific location.

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