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FRANCHISE RESALES

Buy an Elder-Well Adult Day Program Franchise

Elder-Well Adult Day Program is a non-medical, social-model adult day care concept serving older adults who need supervised daytime support, including those living with dementia or Alzheimer’s and seniors at risk of isolation at home. Each center is an enrichment and activity setting built around social engagement, structured activities, supervision and nutritious meals, helping guests keep routine while giving family caregivers reliable daytime relief.

Centers operate from residential-style or commercial premises rather than clinical facilities, with a staffing model in which one caregiver can support up to six guests. Alongside daily attendance fees, franchisees can earn from added services such as medication reminders, enhanced dementia care, personal care assistance and long-term care placement, giving a single location several income streams.

Founded in 2014 in Framingham, Massachusetts by home-care veterans Kara and Ken Harvey, who ran a corporate unit before beginning franchising in 2020, Elder-Well positions itself as the first social-model adult day program built for franchise expansion. The brand is led by CEO Kara Harvey and focuses on an affordable alternative to full-time home care or residential placement.

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Why buy an Elder-Well Adult Day Program Franchise?

Buying an Elder-Well Adult Day Program franchise gives an owner an established position in senior care, one of the most demographically supported service categories and a market that has proved resilient across economic cycles. The brand’s social-model approach fills the gap between in-home care and residential facilities, addressing affordable daytime memory-care support that is in short supply in many communities.

The model’s economics rest on a one-caregiver-to-several-guests ratio rather than the one-to-one staffing of home care, and on multiple revenue streams within a single center. As the first social-model adult day concept to franchise, Elder-Well offers a proprietary operating system, structured training and ongoing support that an independent operator entering this regulated, relationship-driven field would otherwise have to build alone.

Elder-Well Adult Day Program Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2019

    • New Startup Cost

      $130,900 – $507,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $48,500

      for new territories

    • Transfer Fee

      25%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      2%

      of Gross Revenue or $100/month min

  • Unit Performance

    • Total Units *

      5

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Elder-Well Adult Day Program – Additional  Information

  1. Training & Support

    Incoming owners receive 30 hours of classroom training plus on-the-job training as needed, delivered through online pre-training followed by in-person instruction and continued education throughout ownership. Franchisees work from a proprietary operations manual covering adult day program content and delivery, marketing and sales techniques, and day-to-day operations and accounting, backed by ongoing support that includes peer mentoring and quarterly and annual development meetings and forums. Resale buyers should confirm with Elder-Well what transfer training and operations-manual access are provided to a new owner and any inherited staff.

  2. Ideal Owner

    Elder-Well suits community-minded operators drawn to senior care and comfortable building trust with older adults and their families. Prior healthcare or senior-care experience is helpful but not required; more important are strong interpersonal skills, the ability to recruit, train and manage caregiving staff, and a hands-on approach to running a single local center. Because referrals from hospitals, physicians and senior-service networks drive attendance, owners should be relationship-led and active in their community, balancing daily operations with local outreach and a genuine commitment to quality care.

  3. Recognition & Awards

    Elder-Well's recognition centers on its position as the first social-model adult day program to enter franchising, a distinction noted in coverage by outlets including Franchise Times and Home Health Care News. CEO and co-founder Kara Harvey was named a 2024 Memory Care Innovation Award winner, recognizing her leadership in the memory-care field. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific center, including local reviews, referral sources and community visibility within its territory.

  4. Industry / Market

    The U.S. adult day care market generated roughly $7.1 billion in revenue in 2023 and is projected to reach about $9.9 billion by 2030, a compound annual growth rate near 4.9% (Grand View Research). Demand is underpinned by clear demographic trends: roughly 10,000 Americans turn 65 each day, and the 85-and-older population is projected to more than double between 2015 and 2050. Social-model adult day programs also draw interest as a lower-cost alternative to full-time home care or residential placement, supporting demand across local markets and economic cycles.

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