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FRANCHISE RESALES

Buy an Elements Massage Franchise

Elements Massage is a massage therapy franchise built around therapeutic, results-driven bodywork rather than spa indulgence. Studios deliver a full range of therapeutic services: Swedish, deep tissue, sports, prenatal, hot stone and cupping massage, with aromatherapy and, increasingly, skincare and facials using Sanitas products. The brand’s signature is The Elements Way®, which matches each client with a therapist suited to their needs, backed by The Elements Promise™ satisfaction guarantee.

The business runs on the Elements Wellness Program, a month-to-month membership that produces recurring revenue and steady visit frequency, supplemented by service upgrades, retail and gift cards. Each studio operates from a fixed retail location staffed by licensed massage therapists and, where offered, estheticians.

Founded in 2000 and franchising since 2006, Elements Massage operates around 235 studios across more than 36 US states. It is part of WellBiz Brands, a wellness-focused franchisor whose portfolio also includes Amazing Lash Studio, Radiant Waxing, Drybar and Fitness Together.

Latest Resales

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Why buy an Elements Massage Franchise?

The case to buy an Elements Massage franchise rests on a recurring-revenue membership model in a wellness category that has stayed resilient as consumers treat massage as routine self-care rather than occasional luxury. Monthly memberships smooth cash flow and build a loyal client base, while service upgrades, retail and gift cards add income beyond the table.

As a WellBiz Brands concept, Elements draws on shared infrastructure across a multi-brand wellness group: Franchise University training, national conferences, an Innovation Lab for testing new offerings, and demographic-led real estate support. The therapeutic, skincare-inclusive positioning and The Elements Way® matching system give owners a clear point of difference from generic massage providers.

Elements Massage Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2006

    • New Startup Cost

      $567,239 – $1,097,853

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Receipts

    • Marketing Fee

      2%

      of Gross Receipts

  • Unit Performance

    • Total Units *

      239

    • New Units Opened *

      6

    • Units Transferred *

      15

    • Avg. Unit revenue *

      $981,430

    * Based on 2025 data reported in the 2026 FDD

Elements Massage – Additional  Information

  1. Training & Support

    Incoming owners receive structured initial training of 18 hours of classroom instruction plus 24 hours of on-the-job training, backed by WellBiz Brands' Franchise University, national conferences and regional meetings. Ongoing support runs from the Denver Support Center and covers operations, proprietary studio software, marketing (social, SEO and email), and therapist and esthetician recruitment and retention. An Innovation Lab lets owners pilot new services before a system-wide rollout. Resale buyers should confirm what transfer training and software access carry over at handover, plus the licensing status of inherited therapists.

  2. Ideal Owner

    Elements Massage suits hands-on local operators who are comfortable leading a team rather than performing massage themselves; no clinical background is required, as training covers the model. The role is people- and operations-led: recruiting, scheduling and retaining licensed massage therapists and estheticians, driving membership sales, and maintaining a consistent, premium client experience. Owners who enjoy community building, staff management and tracking membership-retention metrics tend to fit best, and many go on to operate multiple studios, so an appetite to scale is an advantage.

  3. Recognition & Awards

    Elements Massage has long been among the more recognized names in therapeutic massage, having ranked in Entrepreneur's Franchise 500 (reaching #182) and appeared on the Inc. 5000 list of fast-growing companies during its main expansion years; it did not place on the 2025 Franchise 500. The brand positions itself as a category leader in therapeutic massage and skincare and is backed by WellBiz Brands, an established multi-brand wellness franchisor. For resale buyers, brand-level recognition matters alongside the individual studio's local reputation: its online reviews, membership retention and standing within its territory.

  4. Industry / Market

    The US massage therapy industry generates an estimated $16-18 billion in annual consumer spending (AMTA), and the broader massage-services category is forecast to grow at roughly 7% a year through the decade. Demand is driven by mainstream acceptance of massage for stress, soreness and chronic-pain management, with higher-income and family households the most frequent users. Membership models have turned regular massage into a routine wellness habit rather than an occasional treat. For resale buyers, that recurring-use pattern makes an established studio's active membership base a key signal of local demand.

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