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FRANCHISE RESALES

Buy an Ellie Mental Health Franchise

Ellie Mental Health is an outpatient mental health and therapy franchise offering in-person and online counseling through locally owned clinics. Founded in 2015 and franchising since 2021, the brand provides individual, couples, family, and children’s therapy alongside specialized services such as EMDR, art, and trauma-informed therapy, treating conditions including anxiety, depression, and grief.

Care is delivered by licensed therapists, and most major insurance plans are accepted. Clients are matched to a therapist by in-house Client Access Specialists, and the model is built around a comfortable, approachable clinic experience rather than a clinical one. Owners typically run a single clinic with a team of roughly six to eight clinicians and support staff; absentee ownership is not permitted.

Operated under parent entity Ellie Fam LLC of Mendota Heights, Minnesota, and led by co-founder and CEO Erin Pash, Ellie has grown into a nationwide network of outpatient clinics, positioning itself as a socially driven brand focused on accessible, creative care and on supporting the therapists it employs.

Latest Resales

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Why buy an Ellie Mental Health Franchise?

Buying an Ellie Mental Health franchise offers entry into outpatient behavioral health, a resilient category supported by rising demand for accessible therapy and broad insurance coverage. Ellie has built a recognizable consumer brand around an approachable, non-clinical experience and an employee-first culture designed to attract and retain licensed therapists, in a market where clinician recruitment is often the main constraint.

For owners, much of the operational complexity is handled centrally. An in-house call center books client appointments, an integrated electronic health record system manages records and insurance billing, and a credentialing partner panels therapists with insurers for in-network rates. This lets owners concentrate on staffing, local relationships, and clinic culture rather than back-office administration.

Ellie Mental Health Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2021

    • New Startup Cost

      $392,275 – $679,575

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      per Franchise Agreement or business to be developed

    • Royalty Fee

      7.5%

      of Gross Revenue

    • Marketing Fee

      $100

      per Month

  • Unit Performance

    • Total Units *

      278

    • New Units Opened *

      18

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $665,565

    * Based on 2024 data reported in the 2025 FDD

Ellie Mental Health – Additional  Information

  1. Training & Support

    Initial owner training runs five days, covering business operations, marketing, and clinical procedures, followed by an annual franchise convention and ongoing access to subject-matter experts. Day-to-day, franchisees draw on an in-house call center that books client appointments, an electronic health record system with integrated billing for compliant records and insurance claims, a credentialing team that panels therapists with insurers, plus a marketing team, brand standards, and templates. Buyers of an existing Ellie clinic should confirm what onboarding transfers to new ownership and that staff credentialing and EHR access carry over.

  2. Ideal Owner

    Ellie clinics suit hands-on local operators who can build and lead a team of licensed therapists and support staff; absentee ownership is not permitted. A clinical or mental-health background is helpful but not required, since many owners pair business and people-management skills with hired clinical leadership. The strongest fit is someone organized and community-minded, comfortable recruiting and retaining therapists, overseeing scheduling and billing, and growing local referral relationships, with a genuine commitment to expanding access to mental health care.

  3. Recognition & Awards

    Ellie Mental Health ranked #342 on Entrepreneur's 2026 Franchise 500 and was named #1 in Mental Health Services in Entrepreneur's 2026 Best of the Best ranking, plus #13 among its 2026 Top New & Emerging Franchises. Co-founder and CEO Erin Pash was nominated for Most Innovative Woman of the Year at the 2023 Stevie Awards, and the network has delivered over 200,000 hours of mental health services. For resale buyers, brand recognition should be weighed alongside the specific clinic's local reputation, online reviews, and referral relationships.

  4. Industry / Market

    Ellie operates in the US behavioral health market, valued at roughly $92 billion in 2025 and projected to reach about $132 billion by 2032 (Fortune Business Insights), a compound growth rate near 5.3%. Demand is driven by rising mental-health awareness, reduced stigma, and broader insurance coverage for therapy, while a national shortage of licensed clinicians keeps capacity tight. For resale buyers, client demand is generally strong; the limiting factor for a given clinic is usually therapist recruitment and retention rather than finding clients.

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