FRANCHISE RESALES

Buy an Ellie Mental Health Franchise

Ellie Mental Health is a socially responsible outpatient mental health company committed to transforming the culture of mental health care. The brand emphasizes providing high-quality, creative, and innovative care while ensuring that employees are valued and treated with genuine care. Owning an Ellie Mental Health franchise allows you to offer exceptional, accessible mental health services in your community. Ellie Mental Health’s mission is to make wellness accessible by offering comfortable and supportive environments where clients can talk, decompress, and heal. With over 500 franchise clinics, Ellie Mental Health is changing how mental health is approached, offering a compassionate, client-centered experience that resonates with individuals seeking support.

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Why buy an Ellie Mental Health Franchise?

Owning an Ellie Mental Health franchise involves an initial investment ranging from approximately $279,000 to $480,000, covering construction, equipment, marketing, and operating expenses. The franchise fee is $60,000, with additional onboarding fees and costs related to lease, signage, permits, and training. Franchisees should have a minimum net worth of around $1 million and liquid capital between $75,000 and $200,000, depending on the source. The business model focuses on providing high-quality, innovative outpatient mental health services with strong corporate support in site selection, lease negotiation, marketing, and recruitment. Ongoing fees include a royalty of 7.5% of collected revenue and advertising fees based on the number of clinicians. Ellie Mental Health emphasizes comprehensive training, community impact, and a mission-driven approach to improve mental wellness, making it a compelling opportunity in a growing, essential healthcare sector. Absentee ownership is not allowed, and franchisees typically manage 6-8 employees to run the clinic effectively

Ellie Mental Health Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2021

    • New Startup Cost

      $392,275 – $679,575

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      per Franchise Agreement or business to be developed

    • Royalty Fee

      7.5%

      of Gross Revenue

    • Marketing Fee

      $100

      per Month

  • Unit Performance

    • Total Units *

      278

    • New Units Opened *

      18

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $665,565

    * Based on 2024 data reported in the 2025 FDD

Ellie Mental Health – Additional  Information

  1. Franchisee Support

    Ellie Mental Health offers comprehensive support to franchisees, ensuring success in the mental health sector. New franchisees undergo a 5-day training program covering business operations, marketing, and clinical procedures. Initial support includes site selection, lease negotiation, and build-out assistance for optimal clinic setup. Ongoing support features a dedicated marketing team, regular franchisee conventions, a client access team, and administrative support for billing and scheduling, allowing franchisees to focus on quality care.

  2. Accolades & Awards

    Ellie Mental Health has received accolades for its innovative approach to mental health care. In 2023, the brand was recognized for its impact in the industry, with CEO Erin Pash nominated for the Most Innovative Woman of the Year award at the Stevie Awards. Ellie has also provided over 200,000 hours of mental health services, demonstrating its commitment to mental health & well-being. The brand's rapid expansion and dedication to creating inclusive environments have solidified its reputation as a leader in accessible mental health care.

  3. Industry / Market

    Ellie Mental Health is in the mental health services sector, which is projected to grow from $250 billion in 2022 to $450 billion by 2028, at a CAGR of 10.5%. The increasing awareness of mental health issues and the demand for accessible therapy options drive this growth. Ellie Mental Health's focus on providing personalized, compassionate care positions it well to meet the needs of individuals seeking mental health support.

  4. Ideal Owner

    The ideal Ellie Mental Health franchisee is a compassionate individual with a strong background in mental health services. They should be caring, organized, and capable of managing a team of mental health professionals. A background in psychology, counseling, or mental health is beneficial, along with leadership and communication skills to support clients and their families.

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