Buy an Elmers Restaurant Franchise

Elmer’s Breakfast Lunch Dinner, founded in 1960 in Portland, Oregon, is a family-oriented restaurant franchise known for its warm, welcoming atmosphere and from-scratch recipes, including the original buttermilk pancake recipe developed by founder Walt Elmer. The brand serves breakfast, lunch, and dinner with a focus on quality, value, and comfort food that appeals to families and multigenerational guests. Since franchising began in 1982, Elmer’s has grown steadily to about 26 locations as of 2024, primarily in the Northwestern U.S. and select other states. The franchise also includes the Egg N’ Joe concept, launched in 2016, which offers a modern twist on breakfast and lunch fare. Elmer’s combines tradition with updated menus and décor to maintain relevance and customer loyalty.

Latest Resales

  • There are currently no Elmers Restaurant resales available

Why buy an Elmers Restaurant Franchise?

An Elmer’s franchise offers the opportunity to operate a proven, established brand with a strong heritage and a loyal customer base. With comprehensive training, ongoing support, and a family-oriented menu that balances tradition and innovation, Elmer’s provides a solid foundation for entrepreneurs seeking a full-service restaurant with a warm, community-focused atmosphere. The franchise’s scalable model and marketing support help new owners build on existing goodwill while adapting to modern dining trends.

Elmers Restaurant Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $1,106,450 - $4,295,425

  • Royalty

    • Royalty Fee

      4%

  • Training & Support

    • 201 hours on the job training

    • 43 hours classroom training

    • Ongoing support

    • Marketing support

Elmers Restaurant – Additional  Information

  1. Franchisee Support

    Elmer’s provides extensive training, including 201 hours of combined classroom and on-the-job instruction, plus ongoing support through newsletters, meetings, conventions, and a franchisee intranet platform. Franchisees receive assistance with site selection, lease negotiation, marketing campaigns, proprietary software, and grand opening support. The franchisor emphasizes a strong marketing and promotional system to boost brand recognition and customer retention.

  2. Accolades & Awards

    Elmer’s longevity since 1960 and consistent franchise growth reflect a respected brand with a loyal customer base. Its reputation for quality food and family-friendly service remains a core strength.

  3. Industry / Market

    The family dining and breakfast restaurant sectors continue to show steady demand as consumers seek comfortable, affordable dining experiences. Elmer’s focus on from-scratch cooking and a broad menu appeals to a wide demographic, supporting stable market positioning amid evolving consumer preferences.

  4. Ideal Owner

    The ideal Elmer’s franchisee has prior restaurant management experience, strong leadership, and organizational skills. Active involvement in daily operations is expected, as absentee ownership is not typical. Franchisees should be committed to upholding the brand’s family-friendly values and delivering consistent quality and service.

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