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FRANCHISE RESALES

Buy an Erbert & Gerbert’s Franchise

Erbert & Gerbert’s is a quick-service sandwich brand founded in 1988 in Eau Claire, Wisconsin, that began franchising in 2004. The brand serves bold, character-named sandwiches alongside gourmet soups and mac & cheese, with a core network across the Midwest (Wisconsin, Minnesota, Iowa, and North Dakota) and expanding presence in surrounding states and nationally through non-traditional venues.

The menu’s signature element is a scooped-bread technique: part of the interior is removed before filling to allow more ingredients per sandwich. Proprietary sauce pairings including Peppadew Mustard and Cranberry Wasabi add further distinctiveness. Gourmet soups and mac & cheese round out the menu, a combination uncommon in the sandwich QSR segment that extends menu appeal and average check.

Franchise locations operate in traditional formats including inline, end-cap, and stand-alone buildings, with drive-thrus among the most productive configurations. Non-traditional units in universities, healthcare facilities, and airports extend the brand’s reach. Franchisees draw revenue from dine-in, carryout, self-managed and third-party delivery, and catering.

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Why buy an Erbert & Gerbert’s Franchise?

Erbert & Gerbert’s competes in the fast-casual sandwich segment with a product set designed to drive repeat visits. The scooped-bread format, proprietary sauce program, and gourmet soup and mac & cheese offerings give franchisees a menu story that stands apart from volume-led national sandwich chains, supporting customer loyalty and higher average transactions.

The multiple revenue channels are a practical ownership advantage: catering introduces the brand to new customers while generating revenue outside peak dine-in hours, and self-managed and third-party delivery extend reach without additional physical expansion. To buy an Erbert & Gerbert’s franchise is to acquire a going business with established local recognition, an active customer base, and revenue infrastructure already in place.

Erbert & Gerbert’s Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $193,820 - $395,270

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 82 hours on the job training

    • 35 hours classroom training

    • Ongoing support

    • Marketing support

Erbert & Gerbert’s – Additional  Information

  1. Training & Support

    Erbert & Gerbert's trains new owners through its Synergy program, delivered in company-owned training stores in St. Paul and Rochester, MN, covering 35 classroom hours and 82 hours of on-the-job training. Each location is assigned a Franchise Consultant who visits no less than every eight weeks for ongoing operational guidance. Marketing support covers digital campaigns, in-store materials, and local store marketing plans; franchisees also operate through a branded mobile app with a rewards program. Buyers of an existing unit should confirm what transfer training and Synergy access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The brand is best suited to hands-on owner-operators with strong community orientation and comfort managing a team of around 10 to 15 hourly employees alongside a certified general manager. Restaurant or food service experience is helpful but not required; the Synergy training program is designed to onboard operators without prior industry background. Day-to-day ownership centers on staff management, operational consistency, and active local marketing through catering relationships and community engagement. Buyers motivated by product quality and neighborhood connection tend to be the strongest fit for this model.

  3. Recognition & Awards

    Erbert & Gerbert's has earned recognition from multiple franchise industry bodies. The brand has appeared in the Entrepreneur Franchise 500, including in 2023, and has been listed among Franchise Gator's Top 100 franchises. Entrepreneur Magazine has also named the brand a Top Food Franchise. The brand won a Gold Effie Award in 2009 for its advertising campaign. For resale buyers, these national rankings provide useful context, but local brand visibility, customer loyalty, and territorial reputation carry significant weight when evaluating any individual unit.

  4. Industry / Market

    The US quick-service restaurant industry was valued at approximately $254 billion in 2024 and is projected to grow at a CAGR of about 3.4% through 2030 (Grand View Research). The sandwich and fast-casual segment captures strong lunch traffic with additional revenue potential through delivery and catering. Consumer preference for customizable, convenient meals has supported consistent category demand over economic cycles. For resale buyers, foot traffic quality, proximity to campuses, business districts, or healthcare facilities, and the strength of the existing delivery and catering pipeline are the most relevant local market indicators.

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