FRANCHISE RESALES

Buy an Erbert & Gerbert’s Franchise

Erbert & Gerbert’s is a quick-service sandwich restaurant franchise founded in 1988 in Eau Claire, Wisconsin. Inspired by bedtime stories told by the founder’s father, the brand offers bold, flavorful sandwiches named after characters from those tales, alongside soups, chips, and unique sauces. With over 100 locations across 12 states, primarily in the Midwest, Erbert & Gerbert’s stands out in the crowded sandwich market by delivering fresh, in-store baked bread (never more than five hours old) and meats and cheeses sliced daily on-site. The brand’s simple, efficient operations and engaging story-driven identity have fueled steady growth and strong community connections.

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Why buy an Erbert & Gerbert’s Franchise?

Investing in Erbert & Gerbert’s offers entry into a proven, growing franchise with a unique brand story, loyal customer base, and strong unit economics. The franchise’s efficient, simple operations, combined with extensive training and marketing support, make it accessible to motivated entrepreneurs seeking a distinctive fast-casual concept with multiple revenue streams including catering, delivery, and grab-and-go options.

Erbert & Gerbert’s Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $193,820 - $395,270

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 82 hours on the job training

    • 35 hours classroom training

    • Ongoing support

    • Marketing support

Erbert & Gerbert’s – Additional  Information

  1. Franchisee Support

    Erbert & Gerbert’s provides comprehensive franchisee support including finance consultation, site selection, construction assistance, training (82 hours on-the-job and 35 hours classroom), grand opening support, marketing, and ongoing operational guidance. The company offers a preferred lender network and emphasizes easy-to-train systems, delivery and catering programs, and continuous product innovation to keep franchisees competitive.

  2. Accolades & Awards

    The brand earned a Gold Effie Award in 2009 for its advertising campaign and has maintained positive same-store sales growth year after year. Its unique product development and bold flavors have garnered industry recognition, carving a niche in the fast-casual sandwich sector.

  3. Industry / Market

    The fast-casual sandwich market remains competitive but favors brands offering distinctive, high-quality products. Erbert & Gerbert’s focus on bold flavors, fresh ingredients, and efficient operations positions it well for continued expansion, especially in mid-sized markets and non-traditional locations such as campuses and airports.

  4. Ideal Owner

    Ideal franchisees are ambitious, community-oriented entrepreneurs who appreciate bold, adventurous sandwiches and share the brand’s values. Experience in restaurant or business management is preferred, and owners are expected to be actively involved in daily operations rather than absentee.

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