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FRANCHISE RESALES

Buy a FACE FOUNDRIÉ Franchise

FACE FOUNDRIÉ is a facial-bar franchise offering efficient, affordable skincare from modern storefront studios. Each location runs a focused menu of 20- to 50-minute facials, lash and brow treatments, and skin enhancements such as dermaplaning, hydradermabrasion and cryotherapy, positioned as accessible self-care rather than clinical med-spa treatment.

The business runs on three revenue streams: booked services, recurring memberships, and a line of six proprietary skincare products sold in-studio and online. Typical units occupy 1,400–1,800 square feet in high-traffic retail sites and rely on a web and mobile booking system that handles over 30,000 services a month across the network. Founded in 2019 by Michele Henry and franchised from the outset, the brand has grown to more than 70 open locations across the United States.

Henry, who previously built the PRIMP boutique chain, designed FACE FOUNDRIÉ as a franchise concept from day one, standardising the studio layout, service menu and operating systems for multi-unit growth. The model pairs membership-driven recurring revenue with retail product sales in the fast-growing skincare-services category.

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Why buy a FACE FOUNDRIÉ Franchise?

Buying a FACE FOUNDRIÉ franchise gives an owner an established, single-focus skincare brand in a category that has grown quickly and stayed resilient through shifting discretionary spending. The facial-bar format is deliberately narrow, which keeps the menu, staffing and training more standardised than a full-service med-spa.

The model’s appeal sits in three layered revenue streams: repeat service visits, membership subscriptions that build predictable monthly income, and proprietary product sales that lift average ticket. A high share of franchisees own multiple units, and the brand supplies an in-house creative and digital marketing team, omnichannel playbooks and a branded booking app that reduce how much an owner must build locally.

FACE FOUNDRIÉ Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2019

    • Franchising Since

      2021

    • New Startup Cost

      $365,370 – $621,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $10,000

      or greater to cover costs; ADA transfer = then-current fee per remaining unit

    • Royalty Fee

      7%

      of Gross Sales or $1,500/month min

    • Marketing Fee

      3%

      of Gross Sales

  • Unit Performance

    • Total Units *

      64

    • New Units Opened *

      11

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $791,091

    * Based on 2025 data reported in the 2026 FDD

FACE FOUNDRIÉ – Additional  Information

  1. Training & Support

    Initial training runs to 118 hours, split between 54 classroom hours and 64 hours of on-the-job training for the franchisee and key staff. Beyond opening, FACE FOUNDRIÉ supports running units through dedicated operations and marketing teams, in-house creative and digital support, omnichannel playbooks, and an online portal for operating tools, data insights and merchandising, alongside the branded booking app used network-wide. Incoming resale buyers should confirm what transfer training and portal and app access are provided when ownership changes, and the certification status of existing estheticians.

  2. Ideal Owner

    FACE FOUNDRIÉ is built around a hands-on owner-operator model, so it best suits someone comfortable leading a studio day to day: hiring and developing estheticians and front-desk staff, driving local marketing, and managing memberships and the client experience. Prior skincare or beauty experience is not required, but transferable strengths in small-business operations, team building and revenue growth matter most. The brand also actively recruits multi-unit developers, so owners with the capacity to run several studios fit the system well. A genuine interest in wellness and customer service helps.

  3. Recognition & Awards

    FACE FOUNDRIÉ has drawn national media attention, featuring in Forbes, Today, Cosmopolitan, Bustle and Franchise Times, and ranks in the Franchise Times Top 400 on system sales. Founder Michele Henry has been recognised with a regional Entrepreneur of the Year honour and a 40 Under 40 award, and the brand has been cited for rapid expansion, including triple-digit growth in its early franchising years. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews and referral strength within its territory.

  4. Industry / Market

    The U.S. medical-spa and skincare-services market was valued at roughly $8.4 billion in 2025 and is projected to grow at about a 14% annual rate over the next decade, according to Expert Market Research. Demand is driven by rising interest in preventative, routine skincare, membership-based self-care spending, and consumers seeking results-driven treatments at accessible price points rather than clinical or luxury settings. FACE FOUNDRIÉ's affordable facial-bar format targets that middle gap. For resale buyers, local demand depends on neighbourhood demographics, disposable income and nearby salon, spa and independent-esthetician competition.

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