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FRANCHISE RESALES

Buy a Fat Tuesday Franchise

Fat Tuesday is a frozen-cocktail bar concept that sells to-go alcoholic daiquiris and specialty frozen drinks, best known for its trademarked 190 Octane. Trading as part of New Orleans Original Daiquiris/Fat Tuesday, the brand was founded on Bourbon Street in 1983 and began franchising in 1984, building a festive, quick-service format around premium frozen beverages, light food and a party atmosphere.

The business is built for high-footfall settings: tourist destinations, entertainment districts, casinos, outdoor malls and warm-weather markets across the U.S. and abroad. Formats are flexible, ranging from compact kiosks to full bar locations, and the menu centres on frozen cocktails rather than complex food prep. The network has grown to close to 90 locations and serves around 25 million drinks a year.

Since April 2021, Fat Tuesday has been owned by Garnett Station Partners, a private investment firm that has backed the brand’s refinancing and expansion plans. Both single-unit and multi-unit area-development paths are offered, with the franchisor emphasising consistent product quality and a recognisable guest experience.

Latest Resales

  • There are currently no Fat Tuesday resales available
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Why buy a Fat Tuesday Franchise?

Fat Tuesday gives a buyer an established, recognisable frozen-cocktail brand in a category built around indulgence, tourism and social occasions. The 190 Octane and its line of bright, premium frozen daiquiris are a genuine point of difference, and the quick-service model avoids the labour and complexity of a full-menu kitchen, keeping operations focused on a relatively narrow drinks-led offering.

The format flexibility is a real asset: a resale unit may be a kiosk, a mall storefront or a full bar, and the strongest sites sit in proven high-traffic tourist and entertainment locations where footfall does much of the marketing work. Backing from Garnett Station Partners has supported reinvestment and growth, and multi-unit area-development rights mean an operator with one strong location can scale within a defined market.

Fat Tuesday Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $20,000

    • Initial Investment

      $479,000 - $1,079,000

  • Royalty

    • Royalty Fee

      8%

  • Training & Support

    • 10 hours on the job training

    • 30 hours classroom training

    • Ongoing support

    • Marketing support

Fat Tuesday – Additional  Information

  1. Training & Support

    Fat Tuesday provides incoming franchisees with two weeks of training at its headquarters, combining 30 hours of classroom instruction with 10 hours of on-the-job training, supported by operator manuals and online resources. Ongoing support covers day-to-day operations and marketing, with the franchisor focused on consistent product quality and guest experience across units. Resale buyers should confirm with Fat Tuesday what transfer training and system access are provided to incoming owners, and whether existing staff retain their operational knowledge through the sale.

  2. Ideal Owner

    The model suits hands-on, hospitality-minded operators who enjoy a high-energy, guest-facing environment and can manage an hourly team in a fast-paced service setting. Heavy culinary experience is not required, since the offering is drinks-led rather than kitchen-driven, but strong people management, customer-service instincts and attention to product consistency matter. Owners comfortable with seasonal, tourism-driven trade and responsible alcohol service tend to fit well, and the multi-unit structure also suits developers building a small portfolio in entertainment and tourist markets.

  3. Recognition & Awards

    Fat Tuesday is one of the more recognisable names in frozen cocktails, an established New Orleans original that has been serving its signature daiquiris since the early 1980s and now pours around 25 million drinks a year across close to 90 locations. It is listed in Entrepreneur's franchise directory and is backed by private investment firm Garnett Station Partners, which acquired the brand in 2021. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific location, including local reviews, visibility and standing within its tourist or entertainment market.

  4. Industry / Market

    Fat Tuesday sits at the intersection of foodservice and the fast-growing ready-to-drink and frozen-cocktail category. The North American ready-to-drink beverages market was estimated at roughly $42.8bn in 2025 (Precedence Research), with RTD and premium cocktails among the fastest-growing alcohol segments. Demand for frozen and specialty cocktails is closely tied to tourism, entertainment districts and warm-weather destinations, which can make trade seasonal and location-dependent. For resale buyers, a unit's footfall, local tourism patterns and venue mix are key drivers of demand.

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